지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 연구보고서
- 저자정보
- 발행연도
- 2022.9
- 수록면
- 1 - 163 (163page)
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초록· 키워드
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The purpose of this study is to diagnose the problems in the policy quality aspect of the Gyeonggi-do commercial area revitalization support policy and to find ways to improve it. To this end, a comprehensive comparative analysis of business district revitalization-related project details and implementation systems and a case study analysis were conducted.
As for the main policy proposals, first, a method of innovation of the public offering method was presented to enhance the sustainability of the support project. As a short-term alternative, we propose the introduction of a public offering method that induces the establishment of a merchant-led business plan. This is a method that supports the preparation of a more complete business plan by providing expert consulting in advance for all markets and shopping districts that have proposed a business concept based on a simple idea written by merchants themselves. As a medium-term alternative, it is necessary to expand the role of municipalities in cities, counties, and municipalities as the main body of the commercial area revitalization project. To this end, it is proposed to limit the participants of the public contest to local governments in the city/gun and to install a permanent project group directly under the city/gun to support all kinds of projects.
Second, it is proposed to consolidate and abolish business types and to re-establish the role sharing system between provinces and cities, counties, and families. Based on the spatial scope of related projects, there are three types of support for revitalization of commercial districts: "Economic friendly city for people"s livelihood" > "Commercial zone promotion zone" for metropolitan commercial area > "Excellent market" or "Excellent shopping district" (tentative name) for basic commercial area It is necessary to separate the business. Gyeonggi Province will focus on supporting projects for ‘city and county units’ and ‘regional commercial district units’, but among the types of traditional market specialization projects, ‘commercial district promotion zone’ is worth continuing as a metropolitan commercial district unit project. The ‘market unit’ support project is promoted with the local government’s own financial resources, but a plan to select cases with excellent performance and provide incentives afterward is reviewed.
Finally, it is necessary to increase the proportion of support projects in commercial districts that have a high effect of increasing sales. To this end, it is necessary to secure a budget for the expansion of businesses that are highly likely to be directly related to sales growth, such as joint purchasing, joint sales, regional promotion events, and expansion of distribution and marketing professionals, and to establish a dedicated organization within the Gyeonggi-do Market and Commercial District Promotion Agency. In addition, as a prerequisite for the continuity of the business directly connected to increase sales, it is necessary to promote the incorporation of the merchant organization. For this purpose, it is desirable to transfer the support work for ‘general cooperatives’ of the Social Economy Division of the Gyeonggi Provincial Government to the Small Business Division.
As for the main policy proposals, first, a method of innovation of the public offering method was presented to enhance the sustainability of the support project. As a short-term alternative, we propose the introduction of a public offering method that induces the establishment of a merchant-led business plan. This is a method that supports the preparation of a more complete business plan by providing expert consulting in advance for all markets and shopping districts that have proposed a business concept based on a simple idea written by merchants themselves. As a medium-term alternative, it is necessary to expand the role of municipalities in cities, counties, and municipalities as the main body of the commercial area revitalization project. To this end, it is proposed to limit the participants of the public contest to local governments in the city/gun and to install a permanent project group directly under the city/gun to support all kinds of projects.
Second, it is proposed to consolidate and abolish business types and to re-establish the role sharing system between provinces and cities, counties, and families. Based on the spatial scope of related projects, there are three types of support for revitalization of commercial districts: "Economic friendly city for people"s livelihood" > "Commercial zone promotion zone" for metropolitan commercial area > "Excellent market" or "Excellent shopping district" (tentative name) for basic commercial area It is necessary to separate the business. Gyeonggi Province will focus on supporting projects for ‘city and county units’ and ‘regional commercial district units’, but among the types of traditional market specialization projects, ‘commercial district promotion zone’ is worth continuing as a metropolitan commercial district unit project. The ‘market unit’ support project is promoted with the local government’s own financial resources, but a plan to select cases with excellent performance and provide incentives afterward is reviewed.
Finally, it is necessary to increase the proportion of support projects in commercial districts that have a high effect of increasing sales. To this end, it is necessary to secure a budget for the expansion of businesses that are highly likely to be directly related to sales growth, such as joint purchasing, joint sales, regional promotion events, and expansion of distribution and marketing professionals, and to establish a dedicated organization within the Gyeonggi-do Market and Commercial District Promotion Agency. In addition, as a prerequisite for the continuity of the business directly connected to increase sales, it is necessary to promote the incorporation of the merchant organization. For this purpose, it is desirable to transfer the support work for ‘general cooperatives’ of the Social Economy Division of the Gyeonggi Provincial Government to the Small Business Division.
목차
[표지]
[정책건의]
[차례]
표차례
그림차례
[제1장 서론]
1. 연구의 배경 및 목적
2. 연구의 범위 및 방법
[제2장 상권활성화 지원정책의 현황과 분석틀]
1. 민선7기 경기도 상권활성화 지원정책 일반현황
2. 경기도 상권활성화 지원사업의 세부내용과 추진체계
3. 상권활성화 지원정책의 평가방법론 및 조사분석틀 검토
[제3장 상권활성화 지원정책의 성과와 개선과제 조사분석]
1. 사업성과의 통계 기반 실증분석
2. 일반상인 및 상인대표 설문조사 결과 분석
3. 사례지역 심층인터뷰 결과 분석
[제4장 상권활성화 지원정책의 주요 쟁점과 대안 모색]
1. 조사분석 결과의 주요 시사점
2. 핵심 쟁점 분석 및 정책대안 모색
3. 기타 쟁점별 정책대안 모색
[제5장 결론]
1. 분석결과 요약
2. 핵심 정책과제
[참고문헌]
[Abstract]
[부록]
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