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A Study on Consumer Type According to Fund Investment Satisfaction and Investment Continuation Intention
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펀드투자만족도와 펀드투자지속의도에 따른 소비자유형 연구

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Type
Academic journal
Author
Hyeon-Jin Lee (한국개발연구원) So-Ye You (전북대학교) Joo-Yung Park (충남대학교)
Journal
Korean Academic Society of Financial Planning Financial Planning Review Vol.16 No.1 KCI Accredited Journals
Published
2023.2
Pages
79 - 106 (28page)
DOI
10.36029/FPR.2023.02.16.1.79

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A Study on Consumer Type According to Fund Investment Satisfaction and Investment Continuation Intention
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Abstract· Keywords

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Fund investor survey data was investigated in February 2022 by the Korea Financial Consumer Protection Foundation and used in this study. This study was conducted to help fund investors understand their decision-making and revitalize the Korean fund market in the future. To achieve these research objectives, first, the factors that affect fund investment satisfaction and investment continuation intention were analyzed. Second, the characteristics of each consumer type were compared to deepen and expand the first analysis after classifying consumer types according to fund investment satisfaction and investment continuation intention. Third, the factors affecting the possibility of belonging to each consumer type were analyzed. In results, first, the satisfaction with the fund product characteristics and satisfaction with fund service affected the investment continuation intention. Second, the dissatisfied/continue group has the highest online non-face-to-face investment ratio, excellent financial understanding, and relatively aggressive risk-taking tendency compared to other types. Among the four consumer types, the group with the highest financial capability was likely to have decided to continue investing to buy at a low price in a falling market, suggesting that the fund decided not to move. Even if the rate of return is temporarily low, bank deposits/installment savings. On the other hand, the ‘dissatisfied/ discontinued’ group has a risk-averse propensity to accept risk, so bank deposits/installment savings are more suitable than fund products. Furthermore, all of them were in a state of principal loss at the time of the investigation, so they seemed to decide to stop investing in the fund. On the other hand, in the case of the ‘Satisfied/Discontinued’ group, they were satisfied with the fund products, but all had negative returns at the time of the survey, and they decided to stop fund investing. Third, considering that the influence of financial literacy was insignificant in stock market declines, it is judged that fund investors have difficulty making rational investment decisions based on fund knowledge and financial knowledge in negative return situations.
#펀드투자 #펀드투자자 #투자만족도 #투자지속의도 #금융이해력 #Fund investment #Fund investor #Investment satisfaction #Investment continuation intention #Financial literacy

Contents

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론 및 제언
참고문헌
Abstract

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