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논문 기본 정보

자료유형
학술대회자료
저자정보
Md Alamgir Mollah (Keimyung University) Jinkyo Shin (Keimyung University)
저널정보
한국경영학회 한국경영학회 융합학술대회 한국경영학회 2022년 제24회 융합학술대회
발행연도
2022.8
수록면
557 - 575 (19page)

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초록· 키워드

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Purpose
At present social media is playing a significant role in organizational communication and LMX is contributing to make strong relationships with leaders and members consequently contribute to organizational innovation. The purpose of this research paper is to find the impact of social media on organizational innovation through mediation of Leader-Member Exchange in the communication perspective.

Design/methodology/approach
This research paper analyses data 217 sample data gathered through convenient and snowball sampling; SPSS and AMOS is used in structural equation modeling to test the hypotheses. Findings The hypothesis test proved that social media has no significant effect on organizational innovation and LMX has a full mediation effect between in social media and organizational innovations.

Practical implications
This study contributes to the literature by analyzing through a structural model in a single model, where social media in communication drives a direct effect on organization innovation and Leader-Member Exchange has full mediation. This indicates that social media seem to be important for innovation but still LMX has high value for organizational innovation and management for communications. So in the era of digital technology, social media is supporting horizontal communication and leader-member exchange for vertical communication both are necessary for organizational innovation.

Research limitations/Implications
This research has observed some limitations in the analysis of constructs. The observed variables are limited with social media, LMX and Organizational Innovations. There is a scope to find out social media’s impact on organizational innovation through multiple samples like taking response from leaders and members, considering other variables like Top management support, IT support as a mediators.

Originality/value
Rationalizing the social media and LMX in communications on organizational innovation, LXM has complete full mediation indicating the use of an LMX system has higher influence than social media communications. This paper adds value to communication theory focusing on the importance of LMX and social media for organizational innovations in this technological era.

목차

Abstract
1. Introduction
2. Literature review and hypothesis
3. Research Approach
4. Results and Discussion
5. Implementations of the study
6. Conclusions
7. Limitations and future research directions
8. Reference

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