메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

Benefits and satisfaction of the non face to face channels-based on consumers' view in insurance industry
Recommendations
Search

보험소비자 측면에서 본 비대면채널의 효익과 만족도

논문 기본 정보

Type
Academic journal
Author
Kong Myeong-Suk (한성대학교 국방과학대학원 안보전략학과) Yeonhaeng Cho (보험소비자연맹) Cho Yeon-Haeng (경기대학교 교양학부)
Journal
The Korean Psychological Association 한국심리학회지: 소비자·광고 한국심리학회지: 소비자·광고 제17권 제1호 KCI Accredited Journals
Published
2016.1
Pages
223 - 245 (23page)

Usage

cover
Benefits and satisfaction of the non face to face channels-based on consumers' view in insurance industry
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
As changing consumption pattern, the development of IT industries and marketing strategies of insurance companies, there is a tendency for selling insurance to shift from face-to-face channel to non-face-to-face channel. So the purpose of this paper is to study the benefits and satisfaction of non-face-to-face channels-based on consumers' view in the insurance industry. However, People prefer face-to-face channel to non-face-to-face channel as insurance, compared with characteristics of other goods, has distinct characteristics of stability and sustainability to secure their future. But as the information age has come, consumers for themselves can be a policyholder without the help of insurance planners. According to the result of the empirical research, due to the propensity to consume and the attribute of domestic insurance market, it is in urgent of protecting consumers who use non-face-to-face channel as well as personal information by the law. Therefore, the sale system linked offline sale system should be developed to improve non-face-to-face consumer satisfaction and benefit.
#face to face channel #non face to face channel #insurance marketing #insurance consumer #the propensity to consume

Contents

No content found

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

An Experimental Study on Chinese Teachers’ Pronunciation
Lee, Dong-eun, Lee 외 1명The Society For Research Of Chinese Language And Literature2013.02
 The Effect of Inquiry-Based Science Method Course on Pre-service Early Childhood Teachers` Science Teaching Efficacy and the Exploration of the Factors of Change
Park Eun-juThe Korean Society for Early Childhood Teacher Education2016.08
 Changes in ‘Masculinity’ Reflected in Korean Melodrama
Hyunhwa Oh2019
 Production and Appreciation of the Poetry and Paintings of Zuxi's Wuyi(武夷) in Joseon dynasty －Focused on Kang Sehwang's Muyigugogdo(武夷九曲圖)
Yoo Jae BinThe Association For The Study Of Korean History Of Thoughts2020

Comments(0)

0

Write first comments.