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논문 기본 정보

자료유형
학술저널
저자정보
Xuefeng Bai (Keimyung University Deagu Republic of Korea) Xuemei Zhao (Shanghai University of Sport Shanghai China) Hongbum Shin (Keimyung University Deagu Republic of Korea)
저널정보
J-INSTITUTE Kinesiology Kinesiology Vol.5 No.2
발행연도
2020.1
수록면
54 - 64 (11page)

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Purpose: With the introduction of the concept of "digital sports" in 2012, Chinese sports industry has begun to enter the digital era and the original business model, market structure and other have been changed. After more than ten years development, digital sports industry has made remarkable achievements, but also exposed some problems. In order to find the answer to the problem, this paper conducted a descriptive statistical research on the factors impacting the digital development of Chinese sports industry. Through the analysis of the influencing fac-tors, it hoped to put forward some suggestions to improve the digital development of Chinese sports industry be-nign. Method: To descriptive statistics result objective and accurate, this study discussed the factors impacting the digital development of Chinese sports with a systematic review. It selected 770 articles from CNKI database from January 1st, 2012 to November 21st, 2020 for sorting and summary. After the screening with strict standards, 20 articles were left for information extraction. The extracted information was mainly used to explain the types of factors impacting the digital development of Chinese sports industry, and what factors are included in the differ-ent types. Results: It showed that the factors impacting the digital development of Chinese sports industry could be divid-ed into three types: political factors, economic factors, and technical factors. Different types contain different number of specific factors. Some of these factors contributed to the digital development of Chinese sports industry, while some of them had a diminishing or even negligible impact on the digital development of Chinese sports industry. After comprehensive consideration of the research topic, benign factors and ineffective factors were elim-inated in this study, and the remaining factors were analyzed according to the actual situation. The analysis re-sults showed that the main factors impacting the digital development of Chinese sports industry at the present stage were: sports policies, unbalanced consumption of population proportion and lack of regulatory rules. Conclusion: Based on the results, this study proposed targeted suggestions, expanding the scope of sports wel-fare policy, enhancing the popularization intensity of sports science and technology, and strengthening the su-pervision of digital sports field. Among them, expanding the implementation scope of sports welfare policy aimed at welfare policies for emerging industries or trends. Enhancing the popularization intensity of sports science and technology targeted on the serious aging problem in China. The effective popularization can stimulate the elderly sports consumption, thus achieving the goal of promoting the development of sports industry. Strengthening the supervision was mainly reflected in the establishment of joint supervision by the government, the market and the society to ensure the healthy and orderly development of Chinese sports industry.
#Digital Technology #Intelligent Sports #Chinese Sports Industry #Influencing Factor #Systematic Re-views

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Xuefeng Bai / 2020 / The Reflective Research on the Impact of the Public Health CRISIS on Chinese Sport Industry by the COVID-19 Pandemic / International Journal of Crisis & Safety　 5(2):28~37 dbpia Deng HS / 2020 / Beijing 2022 between Urban Renovation and Olym-pic Sporting Legacy : The Case of Shougang / Movement & Sport Sciences 107:53~65 google schola Ma XW / 2020 / The Characteristics, Trends, Problems and Strategies of Sports Con-sumption under the Influence of Internet Technology / Journal of Sports Research 34(2):65~72 google schola Shen K / 2020 / The Development Trend and Response of the Sports Industry under the New Crown Pneumonia Epidemic / Sport Adult Education 2:14~19 google schola Bai Xuefeng / 2020 / Analysis on the Risks Ensued during the 2022 Beijing Olympic Winter Games to Protect the Social SECURITY / Protection Convergence 5(1):32~41 dbpia

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