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논문 기본 정보

자료유형
학술저널
저자정보
Xuefeng Bai (Keimyung University Deagu Republic of Korea) Xuemei Zhao (Shanghai University of Sport Shanghai China) Hongbum Shin (Keimyung University Deagu Republic of Korea)
저널정보
J-INSTITUTE International Journal of Crisis & Safety International Journal of Crisis & Safety Vol.5 No.2
발행연도
2020.1
수록면
28 - 37 (10page)

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Purpose: The outbreak of public health crisis of COVID-19 has caused the Chinese sports industry to suffer a "cold winter" and turned into stagnation from rapid development. Although China's sports industry has been gradually restored under the leadership of the government after the epidemic has been effectively controlled, the internal problems exposed by COVID-19 are still worth pondering. These problems will not only impede the further development of China's sports industry, but also make it difficult to cope with other public health emergency crisis. Method: This study researched the impacts of COVID-19 on Chinese sports industry through literature review and data collation, so as to reflect the existing problems in Chinese sports industry and put forward correspond-ing suggestions. Results: Through summarizing the current situation of impacts, it found COVID- 19 had negative impact on sports competition performance, sports fitness and leisure activities, sports tourism services and education and training industry of sports industry. It caused huge economic losses, even hinders the continue development of these industries. Through the specific analysis of the current situation, this paper believed that the huge losses on small and medium-sized sports enterprises was the reason caused such serious consequences. The reasons are as follows: (1)small and medium-sized sports enterprises lacked plans and capabilities to deal with public health emergency crisis due to their small sale and weak assets; (2)In order to control the spread of COVID-19, Chinese people have adopted a semi-closed life. The loss of physical consumers has a fatal shock to small and medium-sized sports enterprises with a single business model; (3)Small and medium-sized sports enterprises are unable to quickly and effectively resume normal operation after the epidemic situation is under control due to their insuffi-cient recovery capacity. Conclusion: In order to solve the existing problems, the development suggestions about government domi-nantion, enterprises assist for small and medium-sized sports companies are proposed. The suggestions are as follows. (1)public health emergency crisis plan for small and medium-sized sports enterprises is established in Chi-na to ensure that small and medium-sized sports enterprises can make timely and effective response when public health emergency crisis happens. (2)diversified online business is conducted based on big data and the Internet by small and medium-sized sports enterprises under the premise of effective supervision, so as to solve the prob-lem of single operation mode and poor pressure-resistant ability of small and medium-sized sports enterprises. (3)epidemic sports industry insurance is carried out to create GDP and enhance the ability of small and medium-sized sports enterprises to resume normal operation.
#Public Health Crisis #Chinese Sports Industry #Sports Industry Development #Crisis Countermeasures #COVID-19

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참고문헌 (26)

참고문헌 신청
Xie CL / 2020 / Impact of the COVID-19 Pandemic on Sporting Goods Industry and the Countermeasures under the New Normal of China’s Economy / Journal of Beijing Sport Univer-sity 43(3):128~134 google schola Zhang L / 2020 / The Spatial Turn and Value Reconstruction of Sports Industry Development in the Post-epidemic Era : Analysis of Sports Industry Development Based on Covid-19 / Journal of and Science 41(3):25~30 google schola Hou JJ / 2020 / Influence of the COVID-19 Pandemic on Chinese Sports Events In-dustry and the Countermeasures / Journal of Beijing Sport University 43(3):106~113 google schola Liu X / 2020 / Impact of the COVID-19 Pandemic on Sports Venture Capital in China and the Countermeas-ures / Journal of Beijing Sport University 43(13):113~119 google schola http://www.stats.gov.cn/ google schola

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