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논문 기본 정보

자료유형
학술저널
저자정보
윤여현 (강원도립대학교) 엄재근 (서울과학종합대학원대학교)
저널정보
한국관광진흥학회 관광진흥연구 관광진흥연구 제7권 제1호
발행연도
2019.1
수록면
141 - 166 (26page)

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The concentration of cruise companies has been remarkable since the 1980s in the cruise industry, with the largest three companies succeeding in entering new destination markets through multiple mergers and acquisitions of cruise ships, respectively, And took about 80% of the market. The purpose of this study is to analyze the world's No. 1 cruise companies with ser-M Framework and to draw some implications by studying the best mechanism for securing competitiveness. The research target is Carnival Corporation, which has a half of the market share of international cruise companies. In the past, research on cruise companies in the cruise industry has mainly been done from a microscopic point of view, but research from a macro and comprehensive viewpoint is insufficient. In this paper, we will explore the mechanisms that are crucial to the operation of the newly launched National Cruise line by dealing with the mechanism of representative cruise companies on the basis of ser-M. Generally, the representative companies in Korea have expanded their business by the strong leadership of the founder. However, since the Carnival Corporation has expanded through the horizontal integration (merger and acquisition) of several cruise companies, subject(S) centered mechanism is difficult to operate. Through the case analysis, Carnival has created an 'Environment Creation Mechanism(S-E-R Mechanism)' by converging the environment(E) presented by the destination market and operating the controllable resources(R) autonomously, and it can be said that it is the most appropriate mechanism as a mechanism of the National Cruise Line. This study is meaningful for the first time as a study of 'ser-M' based cruise enterprise mechanism, and it is meaningful that it is the case study of typical cruise corporation in a comprehensive study of the subjects, environment, resources and mechanism of cruise companies.

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