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논문 기본 정보

자료유형
학술저널
저자정보
Tao Shuting (Kyungsung University) Hak-Seon Kim (Kyungsung University)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.23 No.6(Wn.89)
발행연도
2017.9
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1 - 10 (10page)

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초록· 키워드

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The purpose of this study was to compare the cruise tours between China and U.S.A. through the semantic network analysis of big data by collecting online data with SCTM (Smart crawling & Text mining), a data collecting and processing program. The data analysis period was from January 1<SUP>st</SUP>, 2015 to August 15<SUP>th</SUP>, 2017, meanwhile, "cruise tour, china", "cruise tour, usa" were conducted to be as keywords to collet related data and packaged Netdraw along with UCINET 6.0 were utilized for data analysis. Currently, Chinese cruisers concern on the cruising destinations while American cruisers pay more attention on the onboard experience and cruising expenditure. After performing CONCOR (convergence of iterated correlation) analysis, for Chinese cruise tour, there were three clusters created with domestic destinations, international destinations and hospitality tourism. As for American cruise tour, four groups have been segmented with cruise expenditure, onboard experience, cruise brand and destinations. Since the cruise tourism of America was greatly developed, this study also was supposed to provide significant and social network-oriented suggestions for Chinese cruise tourism.

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ABSTRACT
1. INTRODUCTION
2. Literature Review
3. METHODOLOGY
4. RESULTS
5. CONCLUSIONS & IMPLICATIONS
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