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Building brand awareness: The role of celebrity endorsement in advertisements
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2018 .01
泰国哪吒三太子庙:信仰、神像、作用
전남대학교 글로벌디아스포라연구소 국제학술회의
2019 .06
The interplay of brand sound meaning and brand origin on new high-tech product evaluation
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2017 .01
事业单位绩效工资制度优化研究
인문사회 21
2021 .12
Drivers of green product adoption: the role of green perceived value, green trust and perceived quality
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2015 .01
The impact of self-construal and self-concept clarity on socially motivated consumption: The moderating role of materialism
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2017 .01
?略共???工情?耗竭的影??究? 基于自我?牲型??力和?力距?的??作用
중국학논총
2021 .01
中国情境下自我效能感与知识隐藏的关系研究: 信任的调节作用
Journal of China Studies
2020 .01
企业创新对财务绩效和就业效应的影响研究
인문사회 21
2021 .08
The role of satisfaction in fashion marketing: a meta-analysis
Journal of Global Fashion Marketing
2018 .01
跨文化移情对中国多民族融合高校大学生人际关系的影响: 自我控制与情绪表达冲突的作用
중국연구
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日韓関係の転換―地位概念と承認概念の接合による一考察―
차세대 인문사회연구
2023 .03
The eff ects of collaborated character’s image congruence on cosmetic products evaluation: The relative importance of ideal and actual self-image congruence
Journal of Global Fashion Marketing
2018 .01
日本社会と韓国食の融合における社会・文化的影響 - メディアを介する日本社会と韓流・韓国食の相互作用から -
비교일본학
2022 .09
Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2020 .01
The impact of R&D intensity on firm performance in the short-and long-term: the moderating role of internationalization
한국무역학회 국제학술대회
2023 .07
Between you and me: The effects of content ephemerality and the role of social value orientation in luxury brands’ social media communication
Journal of Global Fashion Marketing
2021 .01
中国第三方物流服务质量、感知价值与消费者满意度研究, 基于消费体验的调节作用
Journal of China Studies
2019 .01
品牌个性与品牌至爱对电子口碑的作用-以品牌体验分享做调节变量
중국연구
2020 .01
발표 : 한·미·일 협력 구조 변화의 작용·반작용
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