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논문 기본 정보

자료유형
학술저널
저자정보
백종온 (가야대학교) 고미애 (경기대학교) 박경태 (가야대학교)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.27 No.4(Wn.129)
발행연도
2021.4
수록면
126 - 143 (18page)

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표지
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연구주제
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연구배경
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연구방법
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연구결과
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초록· 키워드

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This study was conducted to verify the structural relationship between the employee value proposition (EVP), job attitude, and prosocial service behavior of food service companies. In this study, the top 25 brands selected from the 2019 franchise status analysis data published by the Fair Trade Commission were selected as the study targets. This survey was used a self-administered questionnaire survey method and Google questionnaire survey from employees of food service companies in Seoul and Gyeonggi region. A total of 500 copies were distributed, and 446 questionnaires were used for research analysis excluding 54 of the unscrupulous respondents. For data analysis, frequency analysis, factor analysis, reliability analysis, and correlation analysis were performed using SPSS 20.0, and regression analysis performed for identifying developed hypothesis. As a result of hypothesis verification, first, among the factors of the value proposition (EVP) for employees of catering companies, it was found that ‘interesting work’, ‘tangible rewards’, ‘trusted company’, and ‘life style’ had a positive effect on ‘organizational commitment’. In addition, the all factors of the value proposition (EVP) had positive (+) effects on job satisfaction. Second, among the factors of job attitude, organizational commitment and job satisfaction have a positive (+) effect on behavior within and outside roles. Third, ‘self-development’, ‘interesting work’, and ‘trusted company’ among the factors of the employee value proposition (EVP) for catering companies have a positive (+) effect on ‘behavior within a role’ and ‘behavior outside of a role’. Based on the results, present study will contribute to provide useful basic data for increasing loyal customers and competitiveness.

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ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 실증분석
5. 결론
REFERENCES

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