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Imported Food Consumption in Malaysia: A Lifestyle Segmentation Study
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말레이시아 소비자의 식생활 라이프스타일에 따른 수입 식품 소비 연구

논문 기본 정보

Type
Academic journal
Author
Jeong, Jinyi (한국식품연구원 식품수출지원센터) Oh, Seung-Yong (한국식품연구원 식품수출지원센터)
Journal
Korean Society of Food Culture 한국식생활문화학회지 한국식생활문화학회지 제33권 제2호 KCI Accredited Journals
Published
2018.1
Pages
149 - 159 (11page)

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Imported Food Consumption in Malaysia: A Lifestyle Segmentation Study
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Abstract· Keywords

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Malaysia is regarded as one of the leaders in the global halal marketplace, which has undergone huge growth in the past few years. The aims of this study were to identify imported food consumers in Malaysia based on Food Related Lifestyle (FRL) attributes and to investigate the demographic characteristics and purchasing behaviors of each segmented groups. Using an online survey, a total of 600 responses were collected in Malaysia. Excluding invalid responses, cluster analysis segmented imported food consumers into four FRL groups: impulsive, high interest, low interest, and traditional consumers. The results of this study were as follows. First, depending on lifestyle, the groups exhibited significant differences in demographic characteristics (age, race, religion, and education level). Second, differences in purchasing behaviors (purchasing frequency, place, and information sources of imported food products) were verified. Especially, purchasing frequency of imported food was higher in the high interest consumer group compared to the other groups. Based on these results, marketing implications of the study findings are discussed.
#FRL #Food Related Lifestyle) #Malaysia consumer #imported foods

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References (43)

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Abdul, M. / 2009 / Consumer decision making process in shopping for halal food in Malaysia / China-USA Business Review 8(9):40~47 google schola Ahmad, S. N. B. B. / 2010 / Organic food: A study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia / International J.business and manage. 5(2):105 google schola Asma, A. / 2010 / Comparison of Food Choice Motives between Malay Husbands and Wives in an Urban Community / Malaysian J. Nutr. 16(1):69~81 google schola Australian Food and Grocery Council / Market insights: Malaysia google schola 박방진 / 2017 / 한국 주부들의 식생활라이프스타일에 따른 이유식 시장 세분화 / 한국식품조리과학회지 33(4):452~460 Crossref

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