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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
관광경영학회 관광경영연구 관광경영연구 제24권 제3호
발행연도
2020.1
수록면
113 - 133 (21page)

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초록· 키워드

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The purpose of this study was to present basic data on consumer demand for the relationship between consumption value and consumption behavior, reflecting the diversity of customers according to various changes in dietary life style (food pursuit, convenience pursuit, health pursuit). The research analysis was conducted based on 240 copies of questionnaire data for Korean restaurant customers based in Seoul from July 1 to 16, 2019. As a result of the study, first, convenience pursuit, health pursuit, and taste pursuit were found to affect consumption value. Second, health pursuit, convenience pursuit, and taste pursuit were found to affect consumption behavior. Third, it can be seen that consumption value has a high influence on consumption behavior. Fourth, the value of consumption played a part in food pursuit, health pursuit and consumption behavior. The pursuit of convenience did not serve as an intermediary. It will be very important for the members of the Korean restaurant to understand the characteristics of our customers' lifestyles in order to satisfy the diverse needs of Korean restaurant customers. In addition, considering the consumption value and consumption behavior of users, it is necessary to prepare a suitable operation plan and introduce improvements.

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