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논문 기본 정보

자료유형
학술저널
저자정보
한지수 (혜전대학교)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.26 No.3(Wn.116)
발행연도
2020.3
수록면
206 - 216 (11page)

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연구주제
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연구배경
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연구방법
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초록· 키워드

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The purpose of this study is to examine the influence of college students" perception of traditional culture on behavioral intention of traditional markets. In addition, current study conducted to verify whether tourism attractiveness plays a mediating role between traditional culture perception and behavioral intention. For empirical analysis. data collected from October 10th to October 25th, 2019 through the convenience sampling method. Participants who are college students with experience a traditional markets located in Seoul and Gyeonggi-do because those places was recognized foods and things to see and enjoy as a content. Total 280 copies of the questionnaire were distributed, and 267 copies of valid data were used for analysis, excluding unfaithfully respondents. The analysis results are as follows. First, among the recognition of traditional culture, the value-centric type was found to have a significantly greater effect on behavioral intention than the creative development type, but the traditional-centric type was found to have no significant effect on behavioral intention. Second, the novel experience and Warmth among the attractiveness of tourist between the value-centric, creative developmental intentions, and behavioral intentions played a mediating role. Based on the results, this study will contribute to suggest a strategic way to recognize traditional culture and to derive pleasure through special entertainment and to revisit the traditional market continuously.

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ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 실증분석
5. 결론
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