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논문 기본 정보
- 자료유형
- 연구보고서
- 저자정보
- 발행연도
- 2018.12
- 수록면
- 1 - 221 (221page)
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초록· 키워드
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Behavioral economics, which analyzes economic phenomena based on psychology, has been paid worldwide attention since the psychologist Daniel Kahneman in 2002 and economist Richard Thaler in 2017 won the Nobel Prize in economics. Furthermore many developed contries, for example U.S. and U.K. has been adopting the Behavioral economics in establishing and enacting the policies.
In this study, we conducted experiments to find ways to apply the theory of behavioral economics to the Seoul city policy. The main results of this study are as follow.
Firstly, poor social proof may act as an obstacle rather than incentive in invoking the participation to policy. Social proof may be powerful incentive to participation in policy when people are in the situation of pluralistic ignorance.
Secondly, usage of loss aversion disposition of people should be policy instrument to promote the municipal policy and to invoke the participation of citizen. As it is predicted in prospect theory of behavioral economics, people are very sensitive to loss(cost) rather than gain(benefit).
Thirdly, frame effect which means the choice of people depends on the context of proposal could be also powerful policy instrument when it is related to personal economic gain or loss, but it could be not effective when it is related to social gain or loss.
Fourthly, policy instruments based on the behavioral economics could be more cost effective than those based on standard neo-classical economics, which means the benefit-cost(B/C) analysis of the former is better than the latter as shown in the experiment of this study.
Fifthly, people consider the fairness in judging whether the policy is acceptable or not, especially when goods and service are provided by public sector. Thus when adjustment or increase of the charges for public service is needed, public provider should open the information of cost of provision and should emphasize on the necessity of such adjustment or increase.
Lastly, policy make should bear in minds that policy prescription based on behavioral economics is heuristic rather than algorithm. Thus many of experiments should be conducted before a policy is set up and exacted as the case of Behavioral Insight Team in U.K. And more fiscal and manpower support is needed to conduct the such experiments.
In this study, we conducted experiments to find ways to apply the theory of behavioral economics to the Seoul city policy. The main results of this study are as follow.
Firstly, poor social proof may act as an obstacle rather than incentive in invoking the participation to policy. Social proof may be powerful incentive to participation in policy when people are in the situation of pluralistic ignorance.
Secondly, usage of loss aversion disposition of people should be policy instrument to promote the municipal policy and to invoke the participation of citizen. As it is predicted in prospect theory of behavioral economics, people are very sensitive to loss(cost) rather than gain(benefit).
Thirdly, frame effect which means the choice of people depends on the context of proposal could be also powerful policy instrument when it is related to personal economic gain or loss, but it could be not effective when it is related to social gain or loss.
Fourthly, policy instruments based on the behavioral economics could be more cost effective than those based on standard neo-classical economics, which means the benefit-cost(B/C) analysis of the former is better than the latter as shown in the experiment of this study.
Fifthly, people consider the fairness in judging whether the policy is acceptable or not, especially when goods and service are provided by public sector. Thus when adjustment or increase of the charges for public service is needed, public provider should open the information of cost of provision and should emphasize on the necessity of such adjustment or increase.
Lastly, policy make should bear in minds that policy prescription based on behavioral economics is heuristic rather than algorithm. Thus many of experiments should be conducted before a policy is set up and exacted as the case of Behavioral Insight Team in U.K. And more fiscal and manpower support is needed to conduct the such experiments.
목차
[표지]
[요약]
[목차]
표
그림
[01 연구개요]
1_연구의 배경 및 목적
2_연구의 내용 및 방법
[02 행동경제학 이론 및 사례]
1_행동경제학 이론
2_선행사례
[03 승용차 주행 감축에 관한 실험]
1_제도 운영 현황 및 문제점
2_실험 목적 및 실험설계
3_실험 결과
4_결과 및 시사점
[04 서울시 꿈나무카드 가맹점 활성화를 위한 실험]
1_제도의 개요 및 실험 목적
2_제도 운영 현황 및 문제점
3_실험 설계
4_실험 결과
5_통계적 유의성 분석
6_소결론 및 시사점
[05 서울시 추진 베란다형 태양광 미니발전소 보급을 위한 실험]
1_제도 운영 현황 및 문제점
2_실험 설계
3_실험 결과
4_결론 및 시사점
[06 공정성과 요금 정책 실험]
1_실험의 배경 및 목적
2_실험 설계 및 개요
3_실험 내용
4_실험 결과
5_결론 및 시사점
[07 결론 및 행동경제학의 정책적 활용 방안]
1_결론
2_정책적 활용 방안
[참고문헌]
[부록]
[Abstract]
[Contents]
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