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Factors Contributing to Siberia and North Pole Preference Group
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시베리아, 북극여행지 선호집단비교분석

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Type
Academic journal
Author
Journal
배재대학교 한국-시베리아센터 한국 시베리아연구 한국 시베리아연구 제20권 제1호 KCI Accredited Journals
Published
2016.1
Pages
173 - 198 (26page)

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Factors Contributing to Siberia and North Pole Preference Group
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In Siberia and North Pole, tourism is a comparably new part of economy and it is developing and expanding to Europe and Asia. Recently, Siberia and North Pole tourism industry started to develop global levels. The purpose of this study is to classify Korean potential tourists including high and low preference groups to Siberia and North Pole and analyze whether these two groups’ characteristics of their travel experience with tourist attractions, activities, services and impressions. Travel factors of international Siberia tourists from these two travel groups (high/ low potential group) were analyzed and compared to find their factors similarities and differences. This study conducted two statistical analysis including descriptive and group compare statistics. First descriptive analysis of data were arranged by high and low Siberia groups. Second group comparing was One way Analysis of Variances (ANOVA) to make factors comparisons between these groups in Siberia.
#시베리아 북극 관광 #선호그룹과 비호감 그룹 #방문특징 #여행행태 #Siberia and North Pole #Korean potential tourists #High and low preference groups #Tourist characteristics.

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References (26)

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손현 / 2014 / 한류 선호도에 따른 관광지 선택에 관한 연구 : 중국 청도 중심으로 google schola 윤인해 / 2011 / 여행사 브랜드 가치, 선택속성이 해외여행자 태도에 미치는 영향 연구 : 서비스 보증의 조절효과 google schola 이진석 / 2009 / 배낭여행의 선택속성이 구매행동에 미치는 영향 연구 google schola 이경아 / 2012 / 20-30대 여행객들의 국외배낭여행 선택행동에 관한 연구 : 서울지역을 중심으로 google schola 장혜정 / 2013 / 여행상품 선택속성이 소비자태도에 미치는 영향 : 관여도 조절효과를 중심으로 google schola

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