지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
As the growing global influence of Korean Pop-Culture (commonly referred to as Korea Wave or Hallyu) draws the attention of scholars and media practitioners, it seems appropriate to investigate from a wide spectrum of perspectives (including cultural, communication, and purchase decision aspects) the key factors behind Korea Wave’s success. This study seeks to fulfill three research objectives. First, this study aims to (1) confirm whether Chinese consumers’ Korea Wave experiences impact on their word of mouth; (2) confirm whether or not an individual consumer’s social network properties (tie strength and centrality) influence his/her word of mouth (WOM) about Korea Wave; and (3) verify whether or not cultural orientation (collectivism and avoidance of uncertainty) moderates the relationship between the Korea Wave experiences and WOM. To achieve those objectives, a large-scale survey of Chinese consumers residing in China’s big and medium-size cities was conducted. The findings suggest that Korea Wave owes much of its success to not only Chinese consumers’ cultural experiences, but also their social network configurations and cultural orientation.
Managerial and theoretical implications of cultural halo effects are offered.
목차
등록된 정보가 없습니다.
참고문헌 (59)
참고문헌 신청
Anderson, E. W. / 1998 / Customer Satisfaction and Word of Mouth / Journal of Service Research 1(1):1~14
Bansal, H. S. / 2000 / Word of Mouth Processes within a Services Purchase Decision Context / Journal of Service Research 3(2):166~177
Berger, P. L. / 2003 / Many Globalizations: Cultural Diversity in the Contemporary World / Oxford University Press
Bhattacherjee, A. / 2006 / Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model / IS Quarterly :805~825
Bristor, J. M. / 1990 / Enhanced Explanation of Word of Mouth Communication:The Power of Relationships / Research in Consumer Behavior 4:51~83
Bansal, H. S. / 2000 / Word of Mouth Processes within a Services Purchase Decision Context / Journal of Service Research 3(2):166~177
Berger, P. L. / 2003 / Many Globalizations: Cultural Diversity in the Contemporary World / Oxford University Press
Bhattacherjee, A. / 2006 / Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model / IS Quarterly :805~825
Bristor, J. M. / 1990 / Enhanced Explanation of Word of Mouth Communication:The Power of Relationships / Research in Consumer Behavior 4:51~83
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
Validating the Antecedent Effects of Hallyu WOM on Chinese Consumers’ Intention to Buy Korean Products
미디어 경제와 문화
2016 .02
-
Influence of Word of Mouse and Consumers Attitudes on Consumers' Decision-Making in E-Commerce
산경연구논집
2020 .01
-
중국문화권의 한류재확산을 위한 e-서비스 품질차원의 한류시점별 종단분석 연구
한국경영학회 융합학술대회
2015 .08
-
소상인 점포 이용 소비자의 라이프스타일(VALS)이 구전 효과에 미치는 영향에 관한 연구
유통과학연구
2017 .01
-
Reflections on “Word-of-mouth effects on short-term and long-term product judgments”
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2017 .06
-
The Effect of Online WOM of Menu Product Consumers on Product Perception Risk and WOM Effect
유통과학연구
2020 .01
-
외식산업 분야 구전 커뮤니케이션 연구 동향 분석
호텔리조트연구
2017 .01
-
The Glocalizing Dynamics of the Korean Wave
지역사회학
2016 .01
-
사드 이슈 후 중국문화권의 한류재확산을 위한 e-서비스 품질차원에 관한 종단분석
Journal of China Studies
2017 .01
-
The Effect of the Korean Wave on Malaysian University Students’ Perception
Culinary Science & Hospitality Research
2017 .01
-
Chinese University Students’ Perception of the Korean Wave and Future Preparation Plan in Malaysia
Culinary Science & Hospitality Research
2020 .10
-
K-pop and Cultural Community in Brazil
지역사회학
2016 .01
-
The Korean Wave in the Minds of Pakistani Students in Korea
Journal of Asian Sociology
2022 .06
-
온라인 구전정보의 방향성에 따른 정보의 유용성과 구매의도의 집단 간 차이 분석 : 관여도를 중심으로
인터넷전자상거래연구
2018 .02
-
한류소비자가 지각한 국가이미지, 한류호감도, 심리적 거리가 태도 및 K-Food 수용의도에 미치는 영향: 8개국을 대상으로
Culinary Science & Hospitality Research
2020 .05
-
The effect of the valence of word-of-mouth on consumers’ attitudes toward co-brands: The moderating roles of brand characteristics
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2016 .01
-
한류콘텐츠 경험이 국가 이미지, 한류콘텐츠 만족도 및 충성도에 미치는 영향 : 유럽 신한류 잠재소비자를 중심으로
대한경영학회지
2016 .12
-
Hallyu 2.0 : The Korean Wave in the Age of Social Media
Asian Communication Research
2015 .12
-
The Effect of Korean Wave on Consumer’s Purchase Intention of Korean Cosmetic Products in Indonesia
유통과학연구
2016 .01
이 논문의 저자 정보
최근 본 자료
댓글(0)
0