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Chinese University Students' Perception of the Korean Wave and Future Preparation Plan in Malaysia
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Type
Academic journal
Author
Sanghyeop Lee (Keimyung University)
Journal
Culinary Society of Korea Culinary Science & Hospitality Research Vol.26 No.10(Wn.123) KCI Accredited Journals
Published
2020.10
Pages
137 - 145 (9page)

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Chinese University Students' Perception of the Korean Wave and Future Preparation Plan in Malaysia
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The purpose of this study is to investigate the general perception of Korean Wave in Malaysia and to understand which factors influenced Korean Wave. It is also to get a detailed opinion on whether the Korean Wave is leading the current trend in Malaysia. A total of 14 Chinese university students participated in the interview. In order to collect more objective data, we interviewed the Korean club of Sunway university, which has a high percentage of Chinese students in Malaysia. As a result, it has been shown that Korean Wave is mainly influenced by Hallyu star, Korean dramas and movies, and purchases products such as Korean food, clothing, and cosmetics there, and recommends them to other people. This is closely related to the current trend in Malaysia, which shows that the young people are highly satisfied with and interested in Korean Wave. In recent years, the popularity of Korean Wave has been increasing in the world, which is a great help in making the image of Korea as positive. Meanwhile, the importance of the Korean Wave and the positive aspects of the Korean Wave perceived by Malaysia consumers can give more realistic services to Korean entrepreneurs who plan to carry out projects related to the Korean Wave in Malaysia in the future. Thus, this study is more useful because it was conducted on Chinese consumers who have the largest consumption power in Malaysia. In this reality, this study will be a great help to grasp Korean Wave more specifically and objectively in Malaysia.
#Malaysia #Korean wave #Trend #Satisfaction

Contents

ABSTRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. METHODS
4. RESULTS
5. CONCLUSIONS AND IMPLICATIONS
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References (55)

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Cha, H., & Kim, S. (2011). A case study on Korean wave: Focused on K-POP concert by Korean idol group in Paris, June 2011. In International conference on multimedia, computer graphics, and broadcasting (pp. 153-162). Berlin, Heidelberg: Springer. google schola Chen, S. (2016). Cultural technology: A framework for marketing cultural exports?analysis of Hallyu (the Korean wave). International Marketing Review, 33(1), 25-50. google schola Cho, B. C., & Sim, H. (2013). Sucess factor analysis of K-pop and a study on sustainable Korean wave-focus on smart media based on realistic contents. The Journal of the Korea Contents Association, 13(5), 90-102. google schola Cho, C. H. (2010). Korean wave in Malaysia and changes of the Korea-Malaysia relations. Malaysian Journal of Media Studies, 12(1), 1-14. google schola Choi, H. Y., Kwak, G. H., & Kim, H. S. (2017). A positioning study of national food: In Perspective of Korean, American, Chinese food tourists. Culinary Science & Hospitality Research, 23(2), 86-94. google schola

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