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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제26권 제1호
- 발행연도
- 2016.1
- 수록면
- 4 - 18 (15page)
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With increasing levels of industrial complexity and advantages of economies of scale, individual firms often find it difficult to deal with every aspect of their business activities. Consequently, firms form alliances with other organizations to overcome the barrier of limited resources. This article, employing the exploration and exploitation lens, classifies alliances according to their objectives and investigates their impacts on providing innovative products to customers. Using data from a nationwide innovation survey of Korean manufacturing firms, we show that exploratory alliances positively affect firms’ radical product innovation while exploitative alliances positively affect firms’ incremental product innovation. More importantly, we confirm the interaction effect between exploratory alliances and exploitative alliances, which contributes to both radical and incremental innovation. This study highlights the importance of ambidexterity in implementing alliances which contribute to new product development.
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참고문헌 (67)
참고문헌 신청
Adams, W. / 1966 / Big steel, invention, and innovation / The Quarterly Journal of Economics :167~189
Adner , R. / 2001 / Demand heterogeneity and technology evolution: Implications for product and process innovation / Management Science 47:611~628
Ahuja, G. / 2000 / Collaboration networks, structural holes, and innovation : A longitudinal study / Administrative Science Quarterly 45:425~455
Asheim , B. T. / 2002 / Regional innovation systems: The integration of local ‘sticky’and global ‘ubiquitous’ knowledge / The Journal of Technology Transfer 27:77~86
Bahemia, H. / 2010 / A contingent perspective of open innovation in new product development projects / International Journal of Innovation Management 14:603~627
Adner , R. / 2001 / Demand heterogeneity and technology evolution: Implications for product and process innovation / Management Science 47:611~628
Ahuja, G. / 2000 / Collaboration networks, structural holes, and innovation : A longitudinal study / Administrative Science Quarterly 45:425~455
Asheim , B. T. / 2002 / Regional innovation systems: The integration of local ‘sticky’and global ‘ubiquitous’ knowledge / The Journal of Technology Transfer 27:77~86
Bahemia, H. / 2010 / A contingent perspective of open innovation in new product development projects / International Journal of Innovation Management 14:603~627
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