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The Effect of Emotional Labor, Emotional Exhaustion, and Depression on Job-Related Attitudes Fashion Store Salespersons
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패션매장 판매원의 감정노동과 감정적 고갈 및 우울이 직무관련 태도에 미치는 영향

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Type
Academic journal
Author
Journal
한국패션비즈니스학회 패션 비즈니스 패션 비즈니스 제20권 제1호 KCI Accredited Journals
Published
2016.1
Pages
69 - 81 (13page)

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The Effect of Emotional Labor, Emotional Exhaustion, and Depression on Job-Related Attitudes Fashion Store Salespersons
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In this study investigated the effect of emotional labor, emotional exhaustion, and depression on the job-related attitudes. Sample subjects used in this study were salespeople of a fashion shop in Jeollabukdo and Jeollanamdo. Questionnaire data from 160 fashion shop salespeople were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of the study were as follows. First, emotional labor of salespeople was divided into 2 factors, surface acting and deep acting. Second, emotional labor had a significant influence on the emotional exhaustion and depression. Third, the surface acting of emotional labor had a positive influence on the emotional exhaustion and depression; whereas, the deep acting of emotional labor had a negative influence on the emotional exhaustion and depression. Fourth, the surface acting of emotional labor, emotional exhaustion, and depression had a negative influence on job involvement; in addition, the deep acting of emotional labor had a positive influence on job involvement. Fifth, the surface acting of emotional labor, emotional exhaustion, and depression had a positive influence on turnover intention; in addition, the deep acting of emotional labor had a negative influence on turnover intention.

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