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A Study of Exhibition Hall Design for Promoting the Chemical Research Area
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화학 연구분야 홍보를 위한 전시관 디자인에 관한 연구

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Type
Academic journal
Author
Journal
한국공간디자인학회 한국공간디자인학회 논문집 한국공간디자인학회 논문집 제13권 제2호 KCI Accredited Journals
Published
2018.1
Pages
207 - 216 (10page)

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A Study of Exhibition Hall Design for Promoting the Chemical Research Area
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(Background and Purpose) To develop into an advanced country, there has been considerable national support from many different academic areas. Of them, the chemical field has had the greatest economic effect. Since 2011, the domestic chemical industry has become No. 1 in terms of exports. Given chemical research institutes’ contribution to the national economy, it is necessary to establish new infrastructure in the chemical field. In this respect, this study developed a design for an exhibition hall to actively promote the Korea Research Institute of Chemical Technology as the foundation for Korean chemical research and attract visitors as most as possible. The purpose of the study is to develop an exhibition program and a display and space design that will play the role as a comprehensive learning space by applying advanced display media to create an exhibition hall to show the pride of the chemical field and offer experiences with chemical research. (Method) In this design development research on an exhibition hall, data analysis of the chemical field was conducted. As a result, an exhibition design method was suggested to increase visitor interest in chemistry at the exhibition hall as an educational place for visitors. The exhibition hall was displayed as the unit space of chemical history and advancement and the educational space for visitors to experience chemical principles and concepts in various ways. The method for maximizing the learning experience related to the chemical field was suggested through multiple display media. In the exhibition design process step, a space was connected with the learning experience to create a storyline. In consideration of the connectivity of the unit space, visitors' line of flow in the entire space and a learning display program were applied in the design process for developing the exhibition hall. (Results) By delivering the leading promotional messages of the chemical industry on the basis of conceptual, historical, and cultural display stories in the exhibition hall to promote the chemical field, it was possible to suggest a differentiated exhibition design for such promotion. In terms of the display storyline, “feel-on” was used as the theme. Through learning displays, participation type, 3D type, set type, and education type exhibition zones were suggested to maximize the promotional effect of the exhibition hall. (Conclusions) The suggested design was developed by applying the educational experience of chemical concepts to an exhibition space in order to increase visitors’ interest in the chemical field, which they have generally found difficult to understand. The suggested design of the promotional exhibition hall made it possible to gain a positive understanding of the development of the chemical industry in terms of its vision and to foster the effect of the exhibition hall as a cultural experience and learning venue in the chemical field. When a variety of display programs were applied, the exhibition hall served as a venue for offering chemical information. In this way, the hall was able to bring about the effect of exhibition design as a learning and promotional space to communicate information to visitors in the chemical field.

(연구배경 및 목적) 선진국 대열을 위한 국가 차원의 여러 학문지원 분야 중에 과학적 분야에서 경제적 효과가 높은 화학 분야는 산업발전과 직접 연결되는 매우 중요한 분야이다. 국내 화학산업은 2011년 이후 수출부문 1위를 달리는 경제성 있는 산업분야로 국가 경제에 이바지하는 화학분야의 연구기관의 새로운 인프라 구축이 필요한 시점이다. 이러한 측면에서 한국의 화학연구의 중심이라 할 수 있는 한국화학연구원을 적극적으로 홍보하고 관람객의 접근을 최대한 유도하기 위한 홍보전시관을 디자인 하였다. 홍보측면에서 화학분야에 대한 자긍심과 화학연구의 체험을 통한 전시공간을 조성하기 위하여 첨단 전시매체를 적용하여 종합적인 학습공간으로써의 역할을 위한 전시프로그램과 전시공간디자인을 개발하는데 목적이 있다. (연구방법) 본 홍보전시관 디자인 개발 연구는 화학분야에 대한 자료적 분석을 통하여 전시 공간에 관람객을 위한 교육의 장으로써 화학에 대한 흥미와 관심을 유발시키기 위한 전시디자인 방법을 제시하였다. 화학 역사와 진보를 위한 단위공간과 화학 원리와 개념을 다양하게 체험하고 느낄 수 있는 교육적 전시공간으로써 공간 내용을 개발하여 적용하였다. 화학분야에 대한 학습적 체험 극대화를 위한 방법으로 여러 가지 전시 매체를 구성하여 제시하였고 또한 전시디자인 프로세스 단계에서 학습체험과 연계하여 스토리라인을 구성하였으며 단위공간별 연결성을 고려하여 전체 공간에서 방문자를 위한 동선계획과 학습 연출 프로그램을 디자인프로세스에 적용하여 디자인하였다. (결과) 화학분야 홍보 전시관에 개념적, 역사적, 문화적 전시스토리 내용을 중심으로 화학 산업의 선도적 홍보 내용을 미래 지향적 측면에서 방문객에게 전달하므로 화학연구 홍보의 차별화된 전시공간을 제안할 수 있었다. 또한 전시 스토리라인에 있어 전체적으로‘Feel-on’을 테마로 하므로 학습적 내용을 전달하는 참여형, 입체형, 세트형, 교육형 방식을 적용 및 제시하였으며 전시관의 홍보적 효과를 극대화하였다. (결론) 화학적 개념의 교육 내용을 체험을 통하여 전시공간에 적용하므로 어렵게 느끼는 화학분야의 자료를 방문객이 흥미를 느끼며 참여할 수 있는 유도적 내용을 적용한 디자인 개발이었다. 이와 같은 홍보 전시관 디자인 구성은 대한민국 화학산업 발전의 비젼적 측면에서 긍정적 이해가 가능하며 화학분야에 대하 문화적 체험 학습장으로서 전시공간을 표출할 수 있었으며 다양한 전시연출 프로그램 적용은 화학분야의 정보제공의 장으로서 역할과 관람자가 화학이라는 분야와 소통할 수 있는 학습공간으로써 전시공간의 의미를 부각시킬 수 있었다.
#Chemical #Research Area #Promotion #Exhibition #Design

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최미옥 / 2008 / 지속가능한 사회구현을 위한 환경교육장으로서 친환경상품홍보관 구축에 관한 연구 / 한국문화공간건축학회논문집 (23):43~50 dbpia 김보성 / 2009 / 마케팅 커뮤니케이션 효과 극대화를 위한 기업홍보관 공간디자인에 관한 연구 / 한국공간디자인학회 논문집 4(1):9~18 dbpia 김은희 / 2014 / 공공공간 사례에 나타난 생태디자인 표현 분류 연구 / 한국문화공간건축학회논문집 (47):182~190 dbpia Seokhun Kim / 2017 / Sea Rescue Facility Design for the Airport Adjacent to Sea - Focused on Middle East Area - / 한국공간디자인학회 논문집 12(6):11~20 dbpia 이은혜 / 2011 / 기업홍보관의 공간구성 및 감성디자인 표현특성요소에 대한 연구 / 한국문화공간건축학회논문집 (34):51~60 dbpia

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