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日本と韓国の企業ロゴイメージに関する比較研究
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A Comparison between Japanese and Korean Corporate Logo Images

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Type
Academic journal
Author
Journal
한국일본근대학회 일본근대학연구 일본근대학연구 제29호 KCI Accredited Journals
Published
2010.1
Pages
371 - 388 (18page)

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日本と韓国の企業ロゴイメージに関する比較研究
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Abstract· Keywords

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消費者への企業のアピールのために，古くから企業ロゴが用いられてきた．しかし，近年の情報ネットワークの急速な発展によるグローバル化，地球規模の人々の往来から，企業ロゴは自国民ばかりではなく，他国民に対するアピールもますます要求されるようになってきた．外国企業のロゴについても自国の企業ロゴと同じような印象をもつのであろうか？そこで，本研究においては，日本人が韓国の企業ロゴについてどのような印象をもつのかを，日本企業ロゴとの比較において考察した．日本企業ロゴと韓国企業ロゴに対する印象評定データの多変量解析とラフ集合による分析から，韓国の企業ロゴに関しても同様な印象をもつが，親しみや好感を深めるためには，メディアや旅行を通じて日常的により接することが重要であることも示唆された．
#company logos, brand images,rough sets,Korea-Japan comparative study

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References (6)

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Henderson, P.W / 1998 / Guidelines for selecting or modifying logos / Journal of Marketing 62 (2) : 14 ~ 31 google schola Pawlak,Z / 1982 / Rough sets / InternationalJournalofInformationandComputerSciences 11 (5) : 341 ~ 356 google schola 八坂和吏 / 2010 / 家電製品のブランドイメ?ジと所有の影響分析 / 日本??システム??誌 26 (2) : 51 ~ 58 google schola 大方優子 / 2007 / 企業ロゴのイメ?ジについての探索的?究 / 東海大?福岡短期大?紀要 : 1 ~ 7 google schola 山下利之 / 2010 / ラフ集合の縮約によるテレビ?告の表現?果の分析 / 首都大人文?報 (425) : 1 ~ 13 google schola

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