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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국데이터전략학회 Journal of Information Technology Applications & Management Journal of Information Technology Applications & Management Vol.24 No.3
- 발행연도
- 2017.9
- 수록면
- 63 - 72 (10page)
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초록· 키워드
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The purpose of this study is to investigate the relationship between application attractiveness and loyalty to mobile music applications. The application attractiveness is operationalized into four dimensions: richness of music contents, music app design quality, music app functionality, and promotion. The hypotheses are postulated and tested using a sample of 370 student respondents from Henan Polytechnic University and Henan Institute of Technology, China. The result shows that there is a positive correlation between loyalty and three application attractiveness aspects: richness of music contents, music app design quality and music app functionality. Based on the results of this study, the research put forward constructive suggestions about improving mobile music application loyalty. Finally, several conclusions, managerial suggestions, limitations and future research are proposed.
목차
Abstract
1. Introduction
2. Literature Review
3. Research Model and Hypothesis
4. Method and Results
5. Conclusions
References
참고문헌 (17)
참고문헌 신청
[단행본] - Aaker, D. A. / 2009 / Managing brand equity / Simon and Schuster
[학술지(정기간행물)] - Abbott, M. / 2000 / The Process of On-Line Store Loyalty Formation / Advances in Consumer Research : 145 ~ 150
[보고서] - Ballard, B / 2001 / WML Style Guide for the Phone. com 4. X Browser™
[학술지(정기간행물)] - Casaló, L. / 2008 / The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process / Computers in Human behavior 24 (2) : 325 ~ 345
[학술지(정기간행물)] - Chen, Y. -C. / 2009 / The intention to download music files in a P2P environment: Consumption value, fashion, and ethical decision perspectives / Electronic Commerce Research and Applications 7 (4) : 411 ~ 422
[학술지(정기간행물)] - Abbott, M. / 2000 / The Process of On-Line Store Loyalty Formation / Advances in Consumer Research : 145 ~ 150
[보고서] - Ballard, B / 2001 / WML Style Guide for the Phone. com 4. X Browser™
[학술지(정기간행물)] - Casaló, L. / 2008 / The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process / Computers in Human behavior 24 (2) : 325 ~ 345
[학술지(정기간행물)] - Chen, Y. -C. / 2009 / The intention to download music files in a P2P environment: Consumption value, fashion, and ethical decision perspectives / Electronic Commerce Research and Applications 7 (4) : 411 ~ 422
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UCI(KEPA) : I410-ECN-0101-2018-005-001357835