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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.23 No.1(Wn.84)
- 발행연도
- 2017.1
- 수록면
- 48 - 57 (10page)
이용수
초록· 키워드
오류제보하기
With the increasing popularity of mobile commerce, restaurant service has become one of the leading service categories. Thus, this study attempted to understand the shopping behavior of restaurant mobile consumers by focusing on their shopping orientations. Specifically, this study investigated the structural relationships among shopping orientations, perceived value, concentration, and purchase intention in restaurant mobile commerce. Data analysis employing a structural equation approach was carried out for this study. Results revealed that, first, a consumer"s shopping orientations was found to have a positive influence on perceived value, with time/convenience orientation possessing a stronger influence on perceived value than other factors (economic and hedonic). Second, a consumer"s perceived value was found to affect concentration and purchase intention. Third, a consumer"s concentration also appeared to influence purchase intention.
목차
ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
RESEARCH METHODS
RESULTS
DISCUSSION AND CONCLUSIONS
REFERENCES
참고문헌 (48)
참고문헌 신청
Agarwal, R., & Karahanna, E. (2000). Time flies when you’re having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24, 665-694.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423.
Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and e-loyalty: A contingency framework. Psychology and Marketing, 20(2), 123-138.
Brown, M., Pope, N., & Voges, K. (2001). Buying or browsing? An exploration of shopping orientations and online purchase intention. European Journal of Marketing, 37 (11), 1666-1684.
Chae, J. M. (2016). Consumer shopping orientation and perceived value according to the level of use of mobile fashion shopping. The Research Journal of Costume Culture, 24 (1), 79-92.
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UCI(KEPA) : I410-ECN-0101-2017-594-002239003