지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.6
- 수록면
- 101 - 110 (10page)
- DOI
- 10.35174/JKCI.2021.06.21.2.101
이용수
초록· 키워드
오류제보하기
As the seriousness of the pollution issues, causing serious threats to animals and plants, as well as human beings and earth as a whole, are being more exposed, consumers" interest in environmental preservation is increasing. With it, the size of the domestic waste recycling market is steadily growing. This study focuses on the upcycling product, which is produced by adding new value to waste products and transforms them into a different product with new usability.
Whereas the companies that produce upcycle products and the categories of upcycle products are gradually increasing, this study is conducted to test what consumption value consumers perceive when observing upcycle products, and how it affects their purchase intention and recommendation intention. Upon analyzing the survey that was conducted to consumers that have previously purchased upcycling products, of the perceived consumption values: functional value, social value, environmental value, and self-expression value, three values excluding the social value had shown a significant effect on purchase intention and recommendation intention. Consumer innovativeness showed a moderating effect on the functional value, self-expression value, and purchase intention, but did not show a moderating effect on recommendation intention.
Whereas the companies that produce upcycle products and the categories of upcycle products are gradually increasing, this study is conducted to test what consumption value consumers perceive when observing upcycle products, and how it affects their purchase intention and recommendation intention. Upon analyzing the survey that was conducted to consumers that have previously purchased upcycling products, of the perceived consumption values: functional value, social value, environmental value, and self-expression value, three values excluding the social value had shown a significant effect on purchase intention and recommendation intention. Consumer innovativeness showed a moderating effect on the functional value, self-expression value, and purchase intention, but did not show a moderating effect on recommendation intention.
목차
Ⅰ. Introduction
Ⅱ. Theoratical Background
Ⅲ. Design of the Research
IIV. Conclusion
References
참고문헌 (46)
참고문헌 신청
Ali, Nawwar S. / 2013 / Upcycling: Re-Use and Recreate Functional Interior Space Using Waste Materials / International Conference on Engineering and Product Design Education :798~803
Carrillo-Hermosilla, J. / 2010 / Diversity of eco-innovations: Reflections from selected case studies / Journal of cleaner production 18(10-11):1073~1083
De Groot / 2008 / Mean or green? Value orientations , morality and prosocial behaviour
De Groot, J. I. M. / 2009 / Morality and prosocial behavior: The role of awareness, responsibility, and norms in the norm activation model / The Journal of social psychology 149(4):425~449
전은하 / 2018 / 업사이클링 패션제품에 대한 지각된 소비가치, 환경친화적 신념, 태도, 온라인구전의도 및 구매의도에 관한 연구 / 한국의류산업학회지 20(2):177~190
Carrillo-Hermosilla, J. / 2010 / Diversity of eco-innovations: Reflections from selected case studies / Journal of cleaner production 18(10-11):1073~1083
De Groot / 2008 / Mean or green? Value orientations , morality and prosocial behaviour
De Groot, J. I. M. / 2009 / Morality and prosocial behavior: The role of awareness, responsibility, and norms in the norm activation model / The Journal of social psychology 149(4):425~449
전은하 / 2018 / 업사이클링 패션제품에 대한 지각된 소비가치, 환경친화적 신념, 태도, 온라인구전의도 및 구매의도에 관한 연구 / 한국의류산업학회지 20(2):177~190
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