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Effect Relationship among Korean Wave Involvement, National and Tourist Destination Image and Visit Intention
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한류관여도와 국가 및 관광지 이미지 그리고 방문의도와의 영향관계

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Type
Academic journal
Author
Jong-Joo Lee (백석문화대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.16 No.10 KCI Accredited Journals
Published
2016.10
Pages
454 - 466 (13page)

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Effect Relationship among Korean Wave Involvement, National and Tourist Destination Image and Visit Intention
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Abstract· Keywords

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The Korean wave refers to the spread of Korean popular culture from China to all over the world. The Korean wave has been improving the national image and creating a new brand value for Korea as a symbolic soft power. Its spread has been operating as a kind of energy that is fueling national competition. The Korean wave creates a new type of tour and increases tourists’ intention to visit special places revealed indirectly through mass media. People can vary highly in terms of awareness, attitude and behavioral pattern according to the degree of care for and interest in something. This is called involvement. Three hypotheses were established to study the effect of the Korean wave in terms of involvement. First of all, it confirms whether the Korean wave involvement affects national image and image as a tourist destination. Second, it confirms whether national image affects Korea’s image as a tourist destination. Third, it confirms whether the Korean wave involvement affects intention to visit Korea. The certification results of these hypotheses confirm that the Korean wave affects national image, Korea’s image as a tourist destination, and intention to visit Korea. The national image also partly affects its image as a tourist destination.
#중국 #한류관여도 #방문의도 #국가 이미지 #관광지 이미지 #China #Korean Wave Involvement #Visit Intention #National Image #Tourist Destination Image

Contents

요약
Abstract
I. 서론
II. 이론적 배경
III. 연구 설계
IV. 실증분석
V. 연구의 결론 및 시사점
참고문헌

References (59)

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[기타자료] - Joseph S. Nye / 2009 / South Korea Growing Soft Power / Daily Times google schola [학술지(정기간행물)] - 이근우 / 2014 / 한류영상이미지가 기대심리를 매개로 촬영지 방문 행위 의도에 미치는 영향 / 조형미디어학 17 (2) : 137 ~ 150 dbpia [학술지(정기간행물)] - 손대현 / 2005 / 韓國 엔터테인먼트産業의 잠재력 評價와 展望: 韓流理論의 모색 / 관광레저연구 17 (2) : 231 ~ 248 dbpia [학술대회논문] - 한은경 / 2005 / 한류의 소비자 지각상의 경제적 파급효과: 중국에서 한류파생문화산업 및 한국소비재산업에 대한 영향력을 중심으로 / 한국방송학회 세미나 및 보고서 : 125 ~ 153 google schola [학술지(정기간행물)] - 이려정 / 2014 / 한국 국가이미지와 의료관광 서비스품질 및 재방문 의도 간 영향관계 - 방한 중국 의료관광객을 중심으로 - / 호텔경영학연구 23 (3) : 83 ~ 104 dbpia

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