메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류
인문학
인문학 일반 역사학 철학 종교학 어문학 기타 인문학
사회과학
사회과학 일반 경영학 관광학 교육학 군사학 문헌정보학 법학 사회학 신문방송학 심리과학 정치외교학 지리학 행정학 경제학 무역학 인류학 기타 사회과학
자연과학
자연과학 일반 물리학 생물학 생활과학 수학·통계학 천문학 지구과학 화학 기타 자연과학
공학
공학 일반 건축공학 기계공학 산업공학 재료·에너지공학 전기전자공학 조선해양공학 화학공학 컴퓨터학 기타공학
의약학
의학 일반 간호학 수의학 약학 한의학 기초의학 임상의학 기타 의약학
농수해양학
농수해양학 일반 농학 수산학 식품과학 임학 축산학 해상운송학 기타 농수해양학
예술체육학
예술 일반 디자인 미술 미용 사진 음악학 의상 체육 공연매체예술 기타 예술체육학
복합학
학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

ENG

추천
검색
질문

논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국복식학회 복식 복식 제33권
발행연도
1997.7
수록면
105 - 115 (11page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색
질문

초록· 키워드

오류제보하기
The fashion clothing market is changing due to the appearance of new consumer group. And the import of foreign brand clothing is highly increasing. The purpose of this study is to help the domestic apparel companies set better marketing strategy by studying the relation between fashion involvement and the purchase behavior of foreign brand clothing. Subjects were 498 new generation women living Seoul metropolitan area. Data were obtained by questionnaire and analyzed by SPSS package. The main findings of this study are as follows : 1. The result of factor-analysis of the fashion involvement`s variables were classified into 6 factors. 2. Consumer`s main purpose of buying new clothes were To coordinate clothes with each other`. 3. Consumers evaluated every clothing factors ; color, fit. etc of foreign brand very highly except the price. 4. The factor that consumers consider most when choosing clothes is color, design, fit, detail, texture and brand knowledge in order. 5. The advertizing method that consumers care the most was shop and window display. 6. `Because design and color are good` were the most important factor as motive of buying foreign brand clothing. 7. Most consumers still bought domestic brand clothing. 8. Monthly income and purchase of foreign brand were positively related. 9. All variables of fashion involment were positively related with the purchase of foreign brand. 10. Consumers with higher monthly income did not care much about `Weather or occasion` when buying clothes. And consumers living in Kangnam(compared with consumers living in Kangbuk) cared more about personality and bought more foreign brand. `Social and economic status` were highly related with monthly income, residence, and purchase of foreign brand clothing. 11. Older consumers cared more about color, figure, texture and fit than younger consumers. Monthly income were positively related with design, color and figure. Residence were highly related with color and figure. Purchase of foreign brand clothing were positively related with design, color, figure and fit. 12. Younger consumers cared more about brand knowledge. And the purchase of foreign brand clothing were positively related with design, detail and brand knowledge. 13. Consumers with foreign brand`s purchase experience showed negative relation between `foreign brand`s purchasing experience` and `Weather or occasion`. 14. Consumers with no foreign brand`s purchasing experience showed negative relation between fashion innovativeness and figure. 15. Consumers with no foreign brand`s purchasing exprrience showed positive relation between fit and fashion opinion exchange. The study shows that colors is most important factor in purchasing clothes. And imported brands are very strong in terms of proposing various and unique colors. Not all brands succeeded in Korea. Those brands that failed to group consumers have the following problems. Therefore, it is critical to review the above factors when importing the foreign brand.

목차

등록된 정보가 없습니다.

참고문헌 (0)

참고문헌 신청
참고문헌이 DBpia에서 서비스 중이라면, [참고문헌 신청]을 통해 등록해보세요

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

최근 본 자료

전체보기

댓글(0)

0

UCI(KEPA) : I410-ECN-0101-2017-381-000758288