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Understanding Factors of the Intention to Repurchase at the Previous e-Shopping Mall - Focused on Vietnamese Customers using Coupang.com
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논문 기본 정보

Type
Academic journal
Author
Minh Duc T. Le (Soongsil University) Kyeong Seok Han (Soongsil University) Se Hyun Cho (Soongsil University)
Journal
Korea Internet Electrornic Commerce Association The Journal of Internet Electronic Commerce Resarch Vol.16 No.2 KCI Accredited Journals
Published
2016.4
Pages
87 - 112 (26page)

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Understanding Factors of the Intention to Repurchase at the Previous e-Shopping Mall - Focused on Vietnamese Customers using Coupang.com
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Abstract· Keywords

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As e-commerce market is highly competitive and customers can regularly turn to other shopping sites when they feel not satisfied with a particular one, identifying which determinants impact on customer repurchase intention is critical. This study aims to examine the effects of quality levels on the customers’ repurchase intention towards Coupang.com online shopping website in Korea. We theorize that quality levels comprises of five constructs, classified into two categories: system levels and business levels, and we argue that, quality levels can help increase customer repurchase intention. The proposed framework was empirically tested through a survey towards Vietnamese customers who reside in Korea and experienced Coupang.com at least one time. We found that, quality levels successfully enhanced the customer satisfaction directly and indirectly through confirmation and perceived usefulness in which website quality showed the strongest effect, while the intention for online repurchase was positively significant to perceived usefulness and satisfaction.
#Quality Levels #Online Repurchase Intention #IS Success Model #TAM #Coupang

Contents

Abstract
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Research Model and Hypotheses
Ⅳ. Research Methodology
Ⅴ. Results
Ⅵ. Conclusions
References

References (37)

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Anderson, E., Fornell, C. and Lehmann, D., “Customer satisfaction, market share, and profitability: Findings from Sweden,” Journal of Marketing, Vol. 58, No. 3, 1994, pp. 53-66. google schola Bentler, P. and Bonett, D., “Significance tests and goodness of fit in the analysis of covariance structures,” Psychological Bulletin, Vol. 88, 1980, pp. 588-606. google schola Bhattacherjee, A., “An empirical analysis of the antecedents of electronic commerce service continuance,” Decision Support Systems, Vol. 32, No. 2, 2001, pp. 201-214. google schola Browne, M. and Cudeck, R., “Alternative ways of assessing model fit, Sage Publications,” Newsbury Park, CA, 1993. google schola Carmines, E. and McIver, J., “Analyzing Models with Unobserved Variables,” Sage Publications, Beverly Hills, CA, 1981. google schola

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UCI(KEPA) : I410-ECN-0101-2016-326-002902330