지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Purpose: The purpose of this study is to identify the success factor of local food markets compared to other types of markets such as large discount stores.
Methods: SWOT analysis was conducted. In addition to the analysis, we also have interviewed the local farmers and retailers to elaborate the analysis results.
Results: The study shows the success factors to the local markets are minimizing the stages of distribution channels, shortening the travel distance from producers to consumers, providing fresh foods, maintaining small amount of production system, and supporting customers.
Conclusion: Customer satisfaction is one of the key factors for the successful growth of local food markets. It is strongly recommend to find strategic ways of meeting customer needs since the local food markets are facing tough competition form the large retail stores armed with huge amount of capitals and infrastructures.
Methods: SWOT analysis was conducted. In addition to the analysis, we also have interviewed the local farmers and retailers to elaborate the analysis results.
Results: The study shows the success factors to the local markets are minimizing the stages of distribution channels, shortening the travel distance from producers to consumers, providing fresh foods, maintaining small amount of production system, and supporting customers.
Conclusion: Customer satisfaction is one of the key factors for the successful growth of local food markets. It is strongly recommend to find strategic ways of meeting customer needs since the local food markets are facing tough competition form the large retail stores armed with huge amount of capitals and infrastructures.
목차
1. 서론
2. 이론적 배경
3. 완주 로컬푸드의 성장 요인
4. 결론
References
참고문헌 (8)
참고문헌 신청
Kim, J. W. (2013). “The Effect of the Recognition of Local food on the Consumer Purchasing Behavior; Focused on Consumer Reliability”. Tourism Research, Vol. 28, No. 2, pp. 225-244.
Na, Y. S. (2010). “Reinventing Plan of Local National Agricultural Cooperative Federation to make many Farmhouse happy; Local food Activation Strategy and Policy”. Symposium Sourcebook of The Korean Society of Community Living Science.
Kwon, Y. D. (2011). “The Policy and Reality of Local food, Gyeongnam Policy Brief”. Gyeongnam Development Institute.
Jin, B. H. and Kim, J. O. (2003). “A Typology of Korean Discount Shoppers：Shopping Motives, Store Attributes, and Outcomes”. International Journal of Service Industry Management, Vol. 14, No. 4, pp. 396-419
Baik, S. W. and Kim, S. H. (2013). “An Analysis of Shopping motives and Satisfaction of the Consumer using Local food direct selling store”. Food Distribution Research, Vol. 30, No. 2, pp. 47-66.
Na, Y. S. (2010). “Reinventing Plan of Local National Agricultural Cooperative Federation to make many Farmhouse happy; Local food Activation Strategy and Policy”. Symposium Sourcebook of The Korean Society of Community Living Science.
Kwon, Y. D. (2011). “The Policy and Reality of Local food, Gyeongnam Policy Brief”. Gyeongnam Development Institute.
Jin, B. H. and Kim, J. O. (2003). “A Typology of Korean Discount Shoppers：Shopping Motives, Store Attributes, and Outcomes”. International Journal of Service Industry Management, Vol. 14, No. 4, pp. 396-419
Baik, S. W. and Kim, S. H. (2013). “An Analysis of Shopping motives and Satisfaction of the Consumer using Local food direct selling store”. Food Distribution Research, Vol. 30, No. 2, pp. 47-66.
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
로컬푸드 직매장 속성이 이용만족에 미치는 영향
한국산학기술학회 논문지
2022 .06
-
로컬푸드 직매장의 접근성 및 편의성
한국농촌건축학회논문집
2017 .01
-
고속도로 휴게소의 지역 활성화 공간에 관한 연구 - 특산물판매시설을 중심으로 -
한국농촌건축학회논문집
2019 .01
-
지역자원을 연계한 전통시장 활성화 방안
건축
2015 .03
-
Direct evaluation of the local stability of structures using nonlinear FE solutions
Structural Engineering and Mechanics, An Int＇l Journal
2021 .11
-
회원작품 - 남부안 농협 로컬푸드 매장
건축사
2018 .01
-
The Study of Efficient Store Operations through the Development of Local Food Inventory Management System
JOURNAL OF ADVANCED INFORMATION TECHNOLOGY AND CONVERGENCE
2016 .12
-
Examining the Effect of Marketing Mix Elements on Customer Satisfaction with Mediating Role of Electronic Customer Relationship Management
Industrial Engineering & Management Systems
2018 .12
-
전통시장 시장환경특성이 상인들의 영업환경만족도와 기대 매출에 미치는 영향 - 천안 중앙시장을 대상으로 -
대한건축학회논문집
2021 .05
-
국내 온라인 프리미엄 푸드마켓에 대한 소비자 경험 연구
디지털콘텐츠학회논문지
2018 .07
-
주문생산시스템에서 고객가치평가에 기반 한 고객계층화 모형
한국 SCM 학회지
2019 .10
-
A Study on the Survey System for Customer Feedbacks of the Service Industry
INTERNATIONAL CONFERENCE ON FUTURE INFORMATION & COMMUNICATION ENGINEERING
2015 .06
-
Acceleration of the Customer Education Paradox by a Smartphone
International JOURNAL OF CONTENTS
2015 .03
-
실시간 IoT 데이터를 활용한 고객 관계 관리 방안에 관한 연구
산업경영시스템학회지
2019 .01
-
Analyzing Customer Feedback on Social Media : a Case Study of Tourism Service Industry
INTERNATIONAL CONFERENCE ON FUTURE INFORMATION & COMMUNICATION ENGINEERING
2015 .06
-
공유경제를 이용한 지역 내 운송 앱 서비스
Proceedings of KIIT Conference
2020 .10
-
한국 전통시장 공간구성 유형 및 특성 - 청주시내 전통시장을 중심으로 -
KIEAE Journal
2019 .06
-
Living Labs based on IT utilization and development of local community
International journal of internet, broadcasting and communication : IJIBC
2018 .01
-
휴대폰 애프터서비스 품질이 고객만족과 고객 충성도에 미치는 영향에 관한 연구
대한산업공학회 춘계공동학술대회 논문집
2015 .04
이 논문의 저자 정보
이 논문과 함께 이용한 논문
지역먹거리 운동 조직과 농민 생활의 변화 : 완주로컬푸드협동조합 사례를 중심으로
김태완
,
김철규
농촌사회
2016
.06
로컬푸드을 이용한 충북 농업․농촌의 활성화 방안
우장명
,
홍기운
지역정책연구
2011
.12
친환경 레스토랑의 서비스스케이프가 소비자의 지각된가치, 태도 및 행동의도에 미치는 영향
최원식
,
이수범
Culinary Science & Hospitality Research
2012
.12
지역경제 활성화를 위한 로컬푸드 추진 전략과 정책과제
정은미
,
김용렬
,
허주녕
한국농촌경제연구원 기본연구보고서
2016
.10
로컬푸드를 활용한 사회적 일자리 창출에 관한 연구
우장명
,
윤병선
연구보고서
2009
.12
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2016-323-002731203