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A Critical Analysis and Evaluation of Subscription Fee Distribution Policy in relation to trade between Cable System Operators and Program Providers in Pay-TV Market
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유료방송 시장의 프로그램 사용료 배분 정책에 대한 성과 평가 연구 : 케이블SO-PP 간 프로그램 공급 대가 거래를 중심으로

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Type
Academic journal
Author
Jong-Yoon Hong (서울대학교) Young-Ju Jung (서울대학교) Sugmin Youn (서울대학교)
Journal
Korean Association for Broarding & Telecommunication Journal of Broadcasting and Telecommunications Research Wn.93 KCI Accredited Journals
Published
2016.1
Pages
168 - 200 (33page)

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A Critical Analysis and Evaluation of Subscription Fee Distribution Policy in relation to trade between Cable System Operators and Program Providers in Pay-TV Market
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Abstract· Keywords

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The aim of this study is to investigate the impact of Korea Communications Commission(KCC)’s license renewal policy in 2008, which require the Cable System Operator(SO) distribute subscription fees to Program Provider(PP) more than 25% of total subscription revenues, on the performance of PP in pay-TV market. Especially, using the data from 2008 to 2014, policy evaluation is conducted for checking the effects of the policy in terms of the establishment of fair trade relations and the revitalization of TV content industry. Finally, this study argues that developing a new policy paradigm is needed for nurturing pay-TV industry and provides policy proposition based on content valuation standards.
#유료방송시장 #프로그램 사용료 #방송통신위원회 #공정경쟁 #콘텐츠 가치 평가 #pay-TV market #program fees #Korea Communications Commission #fair trade #content valuation standards

Contents

1. 문제 제기
2. 프로그램 사용료 배분 정책에 대한 기존 논의
3. 연구문제 및 연구 방법
4. 분석 결과: 프로그램 사용료 25% 배분율 정책과 시장 변동
5. 결론 및 제언: 프로그램 사용료 정책의 진화 방향
참고문헌

References (33)

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강명현·이영철(2012). 케이블SO의 구조적 특성 및 재허가 반영정책이 프로그램 사용료 지 급에 미치는 영향 연구. 󰡔미디어 경제와 문화󰡕, 제10-1호, 124∼157. google schola 권호영(2008). 󰡔방송채널사용사업자의 경영 전략 III: 자체제작을 중심으로󰡕. 한국방송영상산 업진흥원 연구보고서. google schola 김원식·이종관·이찬구·김유석·이종영·전주혜(2013). 󰡔유료방송 공정 수익배분 환경 조성방안 연구󰡕. 과천: 미래창조과학부. google schola 남윤미·유진아(2011). 󰡔SO－PP 간 프로그램 사용료 지급 기준 개선방안 연구󰡕. 과천: 정보 통신정책연구원. google schola 미래창조과학부·방송통신위원회·문화체육관광부(2013, 12, 10). <보도자료 “박근혜 정부, ‘방송산업 성장전략’ 제시－창조경제·국민행복 구현을 위한 ｢방송산업 발전 종합계획｣ 발표”. google schola

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UCI(KEPA) : I410-ECN-0101-2016-331-002280149