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The Strategies for the Export Vitalization of Cross-Border E-Commerce of Korean Products to the Conclusion of the Korea ․ China FTA
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한ㆍ중 FTA 타결에 따른 한국 상품의 전자상거래 수출 활성화 방안

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Type
Academic journal
Author
Soon-Koog Kwon (경북대학교)
Journal
Korea Research Society For Customs The Journal of Korea Research Society for Customs Vol.16 No.2 KCI Accredited Journals
Published
2015.5
Pages
97 - 118 (22page)

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The Strategies for the Export Vitalization of Cross-Border E-Commerce of Korean Products to the Conclusion of the Korea ․ China FTA
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China has already become the world"s single largest importer of Korean products. The two countries concluded the agreement in 22 sectors, including commodity, services, investment, finance, and telecommunications. China included finance, communications, and e-commerce in its FTA for the first time. Once implemented, the Korea-China FTA is expected to help greatly boost the country"s exports to China. Under the agreement, China has to eliminate its import duties on 71 percent of all the goods shipped from South Korea within 10 years of its implementation. In order to capitalize on opportunities in the expanding Chinese domestic market, vitalization of electronic commerce between the two countries is a must. The purpose of this study is to examine the strategies for the export vitalization of cross-border e-commerce of Korean products to the conclusion of the Korea?China FTA. Results of the study show that several implications based on the expanding strategies are offered. The Korean companies and government need to do the following: develop of appropriate export products, use of aggressive online marketing, use of local logistics and distribution system, diversify of payment method, maximize the utilization of the Korea?China FTA, solve of FTA tariff problem, eliminate of non-tariff barriers, expand of export support policy and companies communications, and collaborate for e-commerce dispute settlement
#한․중 FTA #전자상거래 수출(해외역직구, 해외직접판매) #큐레이션 서비스 #옴니채널 #전자상거래 분쟁해결 #Korea ․ China FTA #Cross-Border E-Commerce #Curation Service #OmniChannel #Electronic Commerce Disputes Settlement

Contents

〈초록〉
Ⅰ. 서론
Ⅱ. 한ㆍ중 FTA와 중국의 전자상거래 현황
Ⅲ. 해외직접구매 현황과 한국 상품의 인지도
Ⅳ. 한국 상품의 전자상거래 수출 활성화 방안
Ⅴ. 결론
참고문헌
ABSTRACT

References (44)

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1. [학술지(정기간행물)] - 국제무역연구원 미래무역연구실 e-Biz본부 e-거래알선센터 / 2014 / 온라인 해외 직판 Version 2.0을향한 과제 - 해외 직판업체의 경영실태, 외국 소비자의 한국 상품 해외직구 인식 조사 / Trade Focus 13 (25) : 1 ~ 36 google schola 2. [학술지(정기간행물)] - 권순국 / 2014 / FTA 네트워크 확대에 따른 기업의 원산지규정리스크 관리방안에 관한 연구 / 무역보험연구 15 (2) : 165 ~ 193 dbpia 3. [학술지(정기간행물)] - 권순국 / 2014 / 글로벌 가치사슬(GVC's) 구조 측면에서환태평양경제동반자협정(TPP)의 필요성과 활용과제 / 관세학회지 15 (2) : 91 ~ 112 dbpia 4. [단행본] - 권정현 / 2014 / 신 거래유형 ‘큐레이션 커머스’ 현황과 문제점 / 한국소비자원 google schola 5. [학술지(정기간행물)] - 김영춘 / 2014 / 중소기업의 FTA 활용 극대화를 위한 비즈니스모델에 대한 연구 / 관세학회지 15 (1) : 101 ~ 127 dbpia

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