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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제30권
발행연도
2007.9
수록면
361 - 370 (10page)
DOI
10.51979/KSSLS.2007.09.30.361

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초록· 키워드

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The purpose of this study is to define decisive factors for the game spectation which affect to the degree of female fans loyalty for their team. I believe this study will provide the actual basic data to help making the strategy for the female fans. For this study, 600 subjects were selected using convenience sampling method from the female fans who directly spectated their home game (Regular season game of Korea Professional Baseball) Among them, 507 data were collected through the survey questionaire. Using self-administration method managed SPSS(version12.0) program was managed for this study. with this data, frequency analysis, factor analysis, reliability analysis, cluster analysis, and multiple regression analysis were used. The following results were acquired from these method and analysis. 1. In regard to the behavioral and attitudinal loyalty, subjects were classified into 4 different groups. And these 4 groups showed meaningful difference in all factors. 2. In regard to the different effect which affect team loyalty according to the female fans type, latent loyalty groups were affected by fan service, facility and condition of stadium. low loyalty group was not affected by any factor. high loyalty group was affected only by team achievement. And spurious group was affected by fan service and team achievement.

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