저자의 연구 키워드

저자의 연구 키워드

#고객만족

#구매의도

#구인동등성 검증

#구조방정식 모형

#구조방정식모형

#기대불일치

#기업이미지

#동일시

#매개효과

#매출액예측

#머신러닝

#변혁적 리더십

#브랜드 자산

#스포츠 시설

#임파워먼트

#잠재평균비교

#조직유효성

#지각품질

#추구혜택

#advertising attitude

#benefit sought

#brand equity

#buying intention

#Cause-Related Marketing

#CBA(Cost-Benefit Analysis)

#choice factor purchasing satisfaction

#compatibility

#competing value approach

#construct equivalence

#consumer satisfaction

#corporate identification

#corporate image

#correlation analysis

#CVM(Contingent Valuation Method)

#disconfirmation

#empowerment

#entertainment & culture expenditures

#e-sport

#factors

#female fan

#Free Agent

#Green Card

#Grounded Theory

#horse racing

#horse racing demand

#horse racing industry

#horse racing industry structure factors

#horse sales

#intention of repurchase

#involvement

#job satisfaction

#Korean Professional Baseball

#Latent mean analysis

#Latent Means Analysis(LMA)

#Machine learning

#mediative effect

#mediator effect

#multiple regression analysis

#multiple-group analysis construct equivalence LMA

#organization -fit

#organizational commitment

#Organizational culture

#Participation Motives

#per capita GNI

#perceived quality

#Perception

#person and task

#PLS 경로분석

#PLS path modeling

#Prediction sales

#pro-baseball

#purchase intention

#re-participation

#SBOC(Single Bounded Discrete Choice)

#service quality

#service value

#spectation

#Spike model

#sporting goods

#sports equipments

#sports facilities Input-Output Table

#Sports facility

#sports industry

#Sports Toto

#Structural Equation Modeling(SEM)

#team identification

#world-of-mouth intention

#WTP(Willingness To pay)