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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국조리학회 Culinary Science & Hospitality Research 한국조리학회지 제2권
발행연도
1996.12
수록면
209 - 235 (27page)

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This study assesses consumer`s eating-out patten for Foodservice industry in Korea. Foodservice industry has become increasingly important because many businessmaa are looking it difficult to develop sucessful business as a consequence of the rapid growth in Foodservice industry in Korea. This exploratory study originally nation-wide surveyed a 1450 consumer over the country. A reserch was conducted from July 1, to July 10, 1996 using as its subject domestic consumer over the country. The data obtained from the returned questionnaires was coded and transcribed for statistical analysis. The Statistical Package for social science program (SPSS) was used for computer analysis of the data. Findings indicated the problems of management structures, managerial techniques, and laggard counter measure against the korean government`s open-door policy for dining-out industry. It is found that taste, F/B price, atmosphere are considered important in choice of restaurant. And korean consumer think it is important that restaurant location, physical evidence, quality of service, Ads of mouth and cleanliness. With the importance of dining-out industry to the business, economic, and social development of korea, it is imperative to bridge this gap for sustained growth and development. Moreover, this study for advancement and improvement through concrete and multi-directional data collection and in-depth analysis of consumer`s eating-out patten realities is required.

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