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논문 기본 정보

자료유형
학술저널
저자정보
Nam-Su Kim (부산대학교) Eun-Sup Lee (부산대학교)
저널정보
한국통상정보학회 통상정보연구 통상정보연구 제12권 제3호
발행연도
2010.9
수록면
3 - 34 (32page)

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초록· 키워드

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The purpose of this study is first to identify the dimensions of a trade show’s service quality and the dimensions of the exhibitors’ show performance, and thereafter determine the relationship between the trade show’s service quality and the exhibitors’ show performance. This study attempted empirical research, together with a literature review, to discover the effect of service quality upon on exhibitors’ performance. A survey was conducted during an international trade show that was held in Korea where more than 100 businesses participated. The sample was selected from among the people who were in charge (e.g., managers) of their own private businesses. As a result, the study validated nine dimensions of a trade show’s service quality: host and public relations, security, reputation and reliability, access, customer service, exhibition program, physical facilities, convenient facilities, and attendance cost. The study also identified five dimensions of the performance of participants: sales performance, information collection, networking, image building, and motivation. Overall, the empirical results of this study verified that there is a correlation between the performance of exhibitors and the service quality of trade shows.

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Abstract
Ⅰ. INTRODUCTION
Ⅱ. LITERATURE REVIEW
Ⅲ. EXPERIMENTAL DESIGN
Ⅳ. RESULTS
Ⅴ. CONCLUSION AND RECOMMENDATIONS
References

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