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An Exploratory Study on the Political Communication in the Micro-Public Sphere as Social Media: With the Concept of Network Homogeneity
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소셜 미디어로서 마이크로 블로그 공론장의 정치적 의사소통에 대한 탐색적 연구 : 네트워크 동질성 개념을 중심으로

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Type
Academic journal
Author
Ryu Jung-Ho (인터넷선거보도심의위원회) Lee Dong-hoon (배재대학교)
Journal
Korean Society For Journalism And Communication Studies Korean Journal of Journalism & Communication Studies Vol.55 No.4 KCI Excellent Accredited Journal
Published
2011.8
Pages
309 - 330 (23page)

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An Exploratory Study on the Political Communication in the Micro-Public Sphere as Social Media: With the Concept of Network Homogeneity
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Abstract· Keywords

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Recently social media such as Twitter, Facebook is much concerned with a political influence but academic studies on the media are less systemic and in-depth. Because a political communication in the social media sphere is considered with a normative and motivative goal, it is not enough to understand the characteristic of social media space as public sphere. This study focus on the quality of social media sphere as political media and personal communication space. Especially this study puts emphasis on the deliberative communication from the perspective of social media communication. Results are as follow. First, it is founded a meaningful relationship between the concept network homogeneity and traditional variables. Second, respondents who have taken much part in various political actions, have tendency to build much higher network homogeneity. Third, a network homogeneity and communicative deliberation is meaningful variables in the prediction of political behavior in the regression model.

Contents

1. 서론
2. 소셜 미디어 공론장 성격과 네트워크 동질성
3. 연구문제 및 연구방법
4. 연구 결과
5. 결과 요약 및 논의점
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UCI(KEPA) : I410-ECN-0101-2013-331-000328306