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논문 기본 정보

자료유형
학술저널
저자정보
Myungsin Chae (서울벤처정보대학교) Daesung Yeum (인덕대학교)
저널정보
한국경영과학회 Management Science and Financial Engineering International Journal of Management Science Vol.16 No.2
발행연도
2010.9
수록면
115 - 138 (24page)

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초록· 키워드

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People acknowledge that mobile technology has improved their lives in terms of convenience, flexibility, connectedness, and new freedom of choice. However, as people increase usage of technology, they may become frustrated, challenged, annoyed, and irritated with it. This is the main characteristic of mobile technology paradoxes. Once technology gets into people’s daily life, which it already has, people will look for a way to minimize the dependency on the technology, as well as finding a way to use the technology to improve the quality of their life. The focus of this study is to understand the mobile technology paradoxes and to develop coping strategies. As mobile technology is already a part of people’s daily life, it is inevitable that people need to utilize technology as part of their lifestyles. This study developed a research model regarding the relationship between mobile technology perception and choice of coping strategies, including personal risk propensity as a mediating factor. Discussion on the importance of the technology paradoxes for developing mobile solution and services from the customers’ perspectives followed after hypotheses testing.

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ABSTRACT
1. Introduction
2. Theoretical Background
3. Research Design and Method
4. Data Analysis
5. Discussion, Conclusion and Implications
6. Limitations
References
Appendix

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