지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2010.5
- 수록면
- 109 - 121 (13page)
이용수
초록· 키워드
오류제보하기
The necessity and purpose of this research was to demonstrate the effect between the quality of service and trainee's customer satisfaction and to provide the activating method for the effective management of Taekwondo gymnasiums.
As the demographical variables, the sex, the grade, weekly training frequency, daily training duration, and total training period were selected. the type, the reliability, the response, the belief and the sympathy was selected as the independent variable, the quality of service, and the leader, the training program, the facility, the location, the equipment and the facility as the dependent variable, the customer satisfaction.
For the subject of this study I chose 6 Taekwondo training centers located in Seoul area and from each center 5 trainees were selected through the stratified cluster random sampling method and finally 266 samples were set as the object of analysis.
The analyzed results were using the factor analysis, the reliability test, t-test, one-way ANOVA, the correlation analysis, and the multiple regression analysis as follows:
First, trainee's perception regarding the quality of service recorded high in the order of the type, the sympathy, the reliability, the belief and the response.
Second, in terms of trainee's perception regarding the quality of service according to trainee's individual characteristics as for trainee's sex, the difference appeared in the type and the reliability, weekly training frequency in the reliability and the belief, and the training period in the response.
Third, trainee's perception regarding the contentment with the training center recorded high in the order of the leader, the training program, the equipment and the facility and the location of training facility,
Fourth, trainee's perception regarding the contentment with the training center according to trainee's individual characteristics as for the grade revealed the difference in the leader.
Fifth, as for the correlation between the quality of the service and the level of satisfaction, the higher the quality of the service was perceived, the higher the level of satisfaction appeared.
Sixth, the effect on trainee's level of contentment with according to the quality of service showed difference in the type, the reliability, the response, the belief and the sympathy as for the satisfaction. with the leader and in the response, the belief and the sympathy as for the satisfaction with the training program, as for the satisfaction with the facility in the type, and the sympathy and as for the satisfaction with the location in the sympathy.
As the demographical variables, the sex, the grade, weekly training frequency, daily training duration, and total training period were selected. the type, the reliability, the response, the belief and the sympathy was selected as the independent variable, the quality of service, and the leader, the training program, the facility, the location, the equipment and the facility as the dependent variable, the customer satisfaction.
For the subject of this study I chose 6 Taekwondo training centers located in Seoul area and from each center 5 trainees were selected through the stratified cluster random sampling method and finally 266 samples were set as the object of analysis.
The analyzed results were using the factor analysis, the reliability test, t-test, one-way ANOVA, the correlation analysis, and the multiple regression analysis as follows:
First, trainee's perception regarding the quality of service recorded high in the order of the type, the sympathy, the reliability, the belief and the response.
Second, in terms of trainee's perception regarding the quality of service according to trainee's individual characteristics as for trainee's sex, the difference appeared in the type and the reliability, weekly training frequency in the reliability and the belief, and the training period in the response.
Third, trainee's perception regarding the contentment with the training center recorded high in the order of the leader, the training program, the equipment and the facility and the location of training facility,
Fourth, trainee's perception regarding the contentment with the training center according to trainee's individual characteristics as for the grade revealed the difference in the leader.
Fifth, as for the correlation between the quality of the service and the level of satisfaction, the higher the quality of the service was perceived, the higher the level of satisfaction appeared.
Sixth, the effect on trainee's level of contentment with according to the quality of service showed difference in the type, the reliability, the response, the belief and the sympathy as for the satisfaction. with the leader and in the response, the belief and the sympathy as for the satisfaction with the training program, as for the satisfaction with the facility in the type, and the sympathy and as for the satisfaction with the location in the sympathy.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론
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UCI(KEPA) : I410-ECN-0101-2010-692-002381176