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논문 기본 정보

자료유형
학술저널
저자정보
강순화 (우석대학교) 김공 (동신대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제19권 제4호 (인문 사회과학편)
발행연도
2010.11
수록면
75 - 89 (15page)

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초록· 키워드

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This performed a positive study for the purpose of assessing service quality recognized by participants as a discriminative means in order to put into triangular position friendly relationship with sports event participants and to win competitive ascendancy, looking into an influence on regional tourism image and re-participation intention of service quality satisfaction. As a result, this study picked up three sports service quality factors, food and kindness, operation system, and convenience in use. This study investigated an influence on provincial tourism image of sports event service quality and found that service quality factors were significant statistically of regional tourism image in order of food, kindness, operation system, and convenience in use. This study analyzed an influence on participants’ re-participation intention of spots event service quality and found out that spots event service quality factors were significant statistically of spots event re-participation intention in order of food, kindness, and convenience in use. This study analyzed an influence on participants’ re-participation intention of regional tourism image and found out that it was significant statistically. This result shows that service quality factors were significant statistically of regional tourism image as well as re-participation intention of the participants in sports events.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 결과
Ⅴ. 논의
Ⅵ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2012-692-003845280