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초록· 키워드
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This exploratory study focuses on the entrepreneurship in the formation of corporate culture and its changes in Russia during the transformation process. Corporate culture embodies the values, assumptions, and ideals about everyday life at the workplace that are widely shared among the employer and employees and that guide specific behaviour patterns.
Russian Standard Company is an entrepreneurial based organization which was founded in 1992 by Roustam Tariko. With rapid growing businesses in premium vodka, spirits distribution, and banking, Tarko has successfully developed one of leading consumer brands "Russian Standard" in Russia. And Tariko has made critical contributions to create unique corporate culture combining 'universal or westernized' and 'traditional' Russian values. His businesses are expanding beyond the geographical boundaries of Russia, which gives understanding of entrepreneurs in the formation of corporate culture and its changes.
The materials on which this study is based is twofold. The first source of materials is a review of the literature dealing with general study of corporate culture and Russian corporate culture. Additional material was obtained through case studies of M. Kets de Vries and was complemented by open-ended interview by international and Russian journalists.
Russian Standard Company is an entrepreneurial based organization which was founded in 1992 by Roustam Tariko. With rapid growing businesses in premium vodka, spirits distribution, and banking, Tarko has successfully developed one of leading consumer brands "Russian Standard" in Russia. And Tariko has made critical contributions to create unique corporate culture combining 'universal or westernized' and 'traditional' Russian values. His businesses are expanding beyond the geographical boundaries of Russia, which gives understanding of entrepreneurs in the formation of corporate culture and its changes.
The materials on which this study is based is twofold. The first source of materials is a review of the literature dealing with general study of corporate culture and Russian corporate culture. Additional material was obtained through case studies of M. Kets de Vries and was complemented by open-ended interview by international and Russian journalists.
목차
Ⅰ. 서론
Ⅱ. 러시아 기업문화 연구동향과 연구접근
Ⅲ. 루스땀 따리꼬(Русам В Тарико)와 루스끼 스딴다르뜨의 발전
Ⅳ. 루스땀 따리꼬와 기업문화
Ⅴ. 결론
참고문헌
Abstract
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UCI(KEPA) : I410-ECN-0101-2009-309-018825060