지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
Around the world, the broad pattern of port activities has changed radically since 1960s. International trade has become a major vehicle for accelerating economic growth in many countries. Trade has linked up all national economies into a single world economic system. This vital link has been ensured through the world trade transportation system. Great changes have taken place in the volume and variety of trade and in the speed of movement of traded goods. Transport, especially maritime transport, by which even today more than 90 % of the world trade volume is moved, has also changed greatly in organisation and technique, to meet ever growing requirements of trade. This is the new situation the world's ports are facing today.
Ports certainly cannot remain unchanged. They, in fact, have a new role to play. The new trade and transport requirements are providing the ports both opportunities and risks. Their response to this new situation will determine the success or failure of each port. In particular, ports have been trying to. be a major port as a service centre under the severe competitive market in terms of port traffic.
In this paper, some questions are raised and attempts are made to answer them: why should ports be engaged in this new role: and how can ports play this new role, etc. These are analysed both by an examination of different kinds of port competitions and by a description of port marketing activities and techniques.
Ports certainly cannot remain unchanged. They, in fact, have a new role to play. The new trade and transport requirements are providing the ports both opportunities and risks. Their response to this new situation will determine the success or failure of each port. In particular, ports have been trying to. be a major port as a service centre under the severe competitive market in terms of port traffic.
In this paper, some questions are raised and attempts are made to answer them: why should ports be engaged in this new role: and how can ports play this new role, etc. These are analysed both by an examination of different kinds of port competitions and by a description of port marketing activities and techniques.
목차
Ⅰ. 序論
Ⅱ. 港灣競爭의 深化
Ⅲ. 港灣마케팅의 必要性
Ⅳ. 要約 및 結論
參考文獻
Abstract
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
지방화시대의 항만공사 도입과 활성화 방안
한국항만경제학회지
2003 .12
-
港灣開發 槪念의 變化와 環境指針
한국항만경제학회지
1994 .08
-
港灣서비스의 마케팅믹스戰略 構築 方案
한국항만경제학회지
1998 .08
-
항만경쟁요인의 변화에 관한 연구 - 아시아 역내 인접 항만을 중심으로 -
한국항만경제학회지
2003 .06
-
개방형 항만정책 수립체제의 필요성과 구축방안에 관한 연구
해양정책연구
2007 .06
-
중국항만을 중심으로 한 동북아 물류체제흐름 변화 연구
한국항만경제학회지
2004 .09
-
Suggestions for the competitiveness of the Port-Logistics industry in Busan port area - Focus on the port transport industry and port transport related industry -
한국항해항만학회지
2011 .01
-
韓ㆍ中 交易의 增大와 仁川港
한국항만경제학회지
1995 .07
-
HFP法에 의한 港灣自治公社 類型別 地域經濟에 미치는 影響 評價에 관한 硏究
한국항만경제학회지
2000 .08
-
정기선사의 기항지 선택요인에 관한 실증연구
한국항만경제학회지
2005 .06
-
A Conceptual Framework of Port Cooperation
한국항해항만학회지
2011 .01
-
Is Port Authority the Best Choice of Korean Port Reform?
한국항만경제학회지
2002 .12
-
민간운영업체의 참여를 통한 항만경쟁력 제고
한국항만경제학회지
2004 .09
-
중국, 일본, 대만의 Hub-Port 추진현황과 우리나라 항만개발 대응방안
한국항만경제학회지
2004 .12
-
우리나라 港灣開發의 發展的 政策方向
한국항만경제학회지
1997 .07
-
釜山港의 港灣競爭力 比較分析
한국항만경제학회지
2000 .08
-
鎭海港 貿易의 發展方案에 관한 硏究
한국항만경제학회지
2005 .06
-
우리나라 해상물동량 추정
한국항만경제학회지
2005 .12
-
우리 나라 港灣管理構造 개선방향
한국항만경제학회지
1998 .08
이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2009-326-014573191