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논문 기본 정보

자료유형
학술저널
저자정보
So-Yun Kim (Seoul National University) Youngmin Nam (Seoul National University) Jong-Youn Rha (Seoul National University) Haerang Lee (Seoul National University)
저널정보
대한지역사회영양학회 대한지역사회영양학회지 대한지역사회영양학회지 제30권 제1호
발행연도
2025.2
수록면
27 - 39 (13page)

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Objectives: This study investigated the differences in food purchase frequency among single-person households by gender and age group and explored the characteristics of single-person household groups according to their food purchase patterns.
Methods: Utilizing data from the 2023 Consumer Behavior Survey for Foods conducted by the Korea Rural Economic Institute, this study examined food purchase frequencies among 966 single-person households. Data were analyzed using Rao-Scott chi-square tests, ANCOVA, ANOVA, and K-modes hierarchical cluster analysis.
Results: Significant differences were observed in the food purchase frequencies of single-person households for fresh and convenient food. Women displayed higher purchase frequencies for fish, vegetables, and fruits, whereas men showed higher purchase frequencies for convenient foods (P < 0.01). Single-person households aged 39 years and younger exhibited lower purchase frequencies for vegetables (P < 0.005) and fish (P < 0.001) and substantially higher frequencies of convenient food purchases (P < 0.001). Additionally, this study identified three distinct single-person household groups based on food purchase pattern: the “nutrition-conscious” group, which exhibited high purchase frequency for fresh foods; the “convenience-seeking” group, which showed high purchase frequency for all types of convenient foods; and the “passive food consumer” group, which displayed relatively low purchase frequency for both fresh foods and convenient foods. The socio-demographic characteristics of single-person households differed significantly across these three groups, with the “passive food consumer” group and “convenience-seeking” group exhibiting lower healthy eating competency (M<sub>N(nutrition-conscious group)</sub> = 3.68, M<sub>P(passive-food-consumer group)</sub> = 3.40, M<sub>C(convenience-seeking group)</sub> = 3.52, P < 0.001), safe eating competency (M<sub>N</sub> = 3.87, M<sub>P</sub> = 3.57, M<sub>C</sub> = 3.77, P < 0.001), and satisfaction (M<sub>N</sub> = 3.36, M<sub>P</sub> = 3.23, M<sub>C</sub> = 3.25, P = 0.04) than the “nutrition-conscious” group.
Conclusion: This study underscores the need for targeted nutrition programs to address the unique needs of single-person households depending on their characteristics. Specifically, this study highlights the importance of targeted interventions for “convenience-seeking” and “passive food consumer” to promote dietary competency and encourage healthy dietary behavior.

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INTRODUCTION
METHODS
RESULTS
DISCUSSION
REFERENCES

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