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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.12
- 수록면
- 83 - 97 (15page)
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This study investigates the relationship between variables by suggesting empowering leadership, creative-process engagement, intrinsic motivation, and regulatory focus as antecedents for improving hotel cooks’ creativity. Based on the research results, useful implications for human resources management were posited to promote the creativity of hotel cooks and maximize the competitiveness of hotel firms. Regarding the study’s spatial scope and subjects, a sample of cooks excluding new employees with less than one year of employment were selected from domestic 4-star and 5-star hotels. Data was collected via an online survey from July 1 to July 14, 2021, and 290 copies were used for empirical analysis. According to the findings of this study, empowering leadership has a positive effect on creativity through creative-process engagement and intrinsic motivation. Furthermore, the moderating effect of regulatory focus between empowering leadership and creativity was investigated. Finally, the significance of creative process engagement and intrinsic motivation in improving cooks’ creativity was presented.
This study investigated the influence of subjective knowledge of wine brands on brand excitement, brand love, and repurchase intention based on the Lovemark theory. Data were collected through an online survey targeting Korean adults with wine purchase experience for 10 days from November 20, 2023, and 306 final respondents were used for statistical analysis. The proposed model verification and data analysis were conducted using Smart PLS 4.0. According to the results of this study, subjective knowledge of wine brands significantly affected repurchase intention through brand excitement and love, and brand excitement and brand love showed a mediating effect between brand knowledge and repurchase intention. Furthermore, the Lovemark theory was extended by establishing the theory that brand knowledge has a positive effect on brand love. Finally, it was suggested that it is important for wine marketers to form positive experiences and emotions in the consumer-brand relationship through reliable brand knowledge.
This study investigated the influence of subjective knowledge of wine brands on brand excitement, brand love, and repurchase intention based on the Lovemark theory. Data were collected through an online survey targeting Korean adults with wine purchase experience for 10 days from November 20, 2023, and 306 final respondents were used for statistical analysis. The proposed model verification and data analysis were conducted using Smart PLS 4.0. According to the results of this study, subjective knowledge of wine brands significantly affected repurchase intention through brand excitement and love, and brand excitement and brand love showed a mediating effect between brand knowledge and repurchase intention. Furthermore, the Lovemark theory was extended by establishing the theory that brand knowledge has a positive effect on brand love. Finally, it was suggested that it is important for wine marketers to form positive experiences and emotions in the consumer-brand relationship through reliable brand knowledge.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경 및 연구가설
Ⅲ. 연구설계
IV. 실증분석
V. 결론
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