지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.7
- 수록면
- 81 - 102 (22page)
- DOI
- 10.15187/adr.2024.07.37.3.81
이용수
초록· 키워드
오류제보하기
Background : The growth of metaverse industries has led to an influx of content in the digital world, but not all of it has been positively received by users. The current metaverse technology creates a contrast between the experience and the user’s imagination. Moreover, to create metaverse content that is suitable for different regions and cultures, it is important to understand the interests and desired activities of users. Hence, we sought to identify the characteristics of the experiences desired by users on metaverse platforms.
Methods : To do so, we conducted a time series analysis of user interest and employed web-based data crawling and term frequency-inverse document frequency (TF-IDF) to examine activities of interest to Korean and American users. Positive experiences were identified using emotional keywords, and experts compared these experiences in terms of reality, continuity, and social interactivity.
Results : The results showed that Korean users were more interested in education- and travelrelated content, whereas Americans preferred content related to creative activities, concerts, and live shows. Both groups shared a high interest in economic activities, such as banking and trading NFTs. Regarding reality, Korean users preferred realistic experiences in work and economic activities, whereas Americans favored unique, metaverse-specific experiences across all categories. With regard to continuity, Koreans liked short-term experiences, such as events and forums, except in leisure, while Americans preferred continuous experiences in education and work. In terms of social interactivity, Koreans favored individual experiences in economic and leisure activities for convenience, while Americans desired interactive experiences in the work category.
Conclusions : It is expected that the results of this study will serve as fundamental data to analyze the characteristics of the experiences in which metaverse users are interested. Furthermore, they will help to examine the correlation between metaverse experiences. The proposed research agenda can lead to insights into the current metaverse market status and future direction of application in various industries.
Methods : To do so, we conducted a time series analysis of user interest and employed web-based data crawling and term frequency-inverse document frequency (TF-IDF) to examine activities of interest to Korean and American users. Positive experiences were identified using emotional keywords, and experts compared these experiences in terms of reality, continuity, and social interactivity.
Results : The results showed that Korean users were more interested in education- and travelrelated content, whereas Americans preferred content related to creative activities, concerts, and live shows. Both groups shared a high interest in economic activities, such as banking and trading NFTs. Regarding reality, Korean users preferred realistic experiences in work and economic activities, whereas Americans favored unique, metaverse-specific experiences across all categories. With regard to continuity, Koreans liked short-term experiences, such as events and forums, except in leisure, while Americans preferred continuous experiences in education and work. In terms of social interactivity, Koreans favored individual experiences in economic and leisure activities for convenience, while Americans desired interactive experiences in the work category.
Conclusions : It is expected that the results of this study will serve as fundamental data to analyze the characteristics of the experiences in which metaverse users are interested. Furthermore, they will help to examine the correlation between metaverse experiences. The proposed research agenda can lead to insights into the current metaverse market status and future direction of application in various industries.
목차
Abstract
1. Introduction
2. Literature review
3. Methodology
4. Findings
5. Conclusion
References
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