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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2015.9
- 수록면
- 292 - 302 (11page)
- DOI
- 10.1080/20932685.2015.1070681
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초록· 키워드
오류제보하기
Despite the popularity of Black Friday (BF) shopping, there is surprisingly little research on shoppers’ Black Friday motivations, characteristics, experiences and behaviors. The purpose of this study was to examine a broad range of Black Friday shopping behaviors and experiences, as well as the relationships between Black Friday shoppers’ motivations and experiences. In this study, we collected data from consumers who did and did not participate in BF shopping during the most recent holiday season.
As expected, compared to non-shoppers, Black Friday shoppers reported higher levels of hedonic shopping motivations. In particular, Black Friday shoppers appear to be especially attracted to experiences of pleasurable shopping emotions and the BF holiday may be particularly good at stimulating and satisfying those emotions.
In addition, Black Friday shoppers with more positive experiences reported more extensive shopping behaviors and reported shopping for products that were similar to those products that they shop for on a regular monthly basis. Although the participants were primarily college-aged, examining these measures with a greater age range would also be worthwhile. We discuss the implications of our results for online shopping, other seasonal shopping events and cross-cultural differences. Implications for retailer marketing strategies are also discussed.
목차
등록된 정보가 없습니다.
참고문헌 (24)
참고문헌 신청
Mark J. Arnold / 2003 / Hedonic shopping motivations / Journal of Retailing 79(2):77~95
Mark J. Arnold / 2005 / Customer delight in a retail context: investigating delightful and terrible shopping experiences / Journal of Business Research 58(8):1132~1145
G. C. Bell / 2014 / Investigating the Celebration of Black Friday as a Communication Ritual / Journal of Creative Communications 9(3):235~251
Amit Bhatnagar / 2004 / A latent class segmentation analysis of e-shoppers / Journal of Business Research 57(7):758~767
Grete Birtwistle / 2005 / Bricks, clicks, and pix: apparel buyers' use of stores, internet, and catalogs compared / International Journal of Retail & Distribution Management 33(4):271~283
Mark J. Arnold / 2005 / Customer delight in a retail context: investigating delightful and terrible shopping experiences / Journal of Business Research 58(8):1132~1145
G. C. Bell / 2014 / Investigating the Celebration of Black Friday as a Communication Ritual / Journal of Creative Communications 9(3):235~251
Amit Bhatnagar / 2004 / A latent class segmentation analysis of e-shoppers / Journal of Business Research 57(7):758~767
Grete Birtwistle / 2005 / Bricks, clicks, and pix: apparel buyers' use of stores, internet, and catalogs compared / International Journal of Retail & Distribution Management 33(4):271~283
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