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자료유형
학술저널
저자정보
박준혁 (정화예술대학교 관광학부 교수) 권한조 (호서대학교)
저널정보
한국무역연구원 무역연구 무역연구 제18권 제5호
발행연도
2022.10
수록면
253 - 272 (20page)

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Purpose – In order to achieve the purpose of this study, the research was developed by deriving the attributes to be used for the verification of the study through prior research and literature review, and the verification of the hypothesis through empirical analysis. Design/Methodology/Approach – As a preliminary analysis, frequency analysis was performed on the demographic status, and reliability analysis was performed to confirm the internal consistency of variables. In addition, exploratory and confirmatory factor analysis and correlation analysis were performed to confirm the conceptual validity of the measured variables. Structural equation model analysis for hypothesis testing was used, and statistical analysis for this study used SPSS 18.0 and AMOS 18.0. Findings – As a result of checking the differences in organizational culture according to region (Seoul/Busan) and hotel management type, it was confirmed that there were significant differences in relation-oriented, innovation-oriented, task-oriented, and hierarchical-oriented culture in Seoul and chain management hotels. Research Implications – As a result of checking the organizational culture, self-leadership, and job satisfaction according to the hotel management type, it can be seen that chain hotels pursue innovation-oriented culture, and independent hotels are pursue task-oriented culture. Independent hotels, such as the L Hotel and P Hotel, value performance, growth and development, and competition, and become a performance-oriented culture. Through these research results, it is expected that hotel employees can maximize self-leadership through a desirable organizational culture to increase immersion in the jobs and improve competitiveness.

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