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NHK, 청년층에 소구하기 위한 콘텐츠 전략 추진 - '청년층 타깃존' 실시, 소셜미디어 전략 수정 및 애니메이션 강화 등 -
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논문 기본 정보

Type
Class magazine
Author
Journal
Broadcast Research Institute 해외방송정보 February 2023
Published
2023.1
Pages
25 - 31 (7page)

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NHK, 청년층에 소구하기 위한 콘텐츠 전략 추진 - '청년층 타깃존' 실시, 소셜미디어 전략 수정 및 애니메이션 강화 등 -
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Contents

‘새로운 NHK다움’ 추구, 프로그램 개발 추진
2022년 4월 ‘청년층 타깃존’ 신설
파일럿에서 정규 프로그램으로
젊은 세대를 위한 소셜미디어 전략 수정
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