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논문 기본 정보

자료유형
학술저널
저자정보
Hyo Sun Jung (Kyung Hee University) Hye Hyun Yoon (Kyung Hee University)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.28 No.6(Wn.143)
발행연도
2022.6
수록면
123 - 133 (11page)

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초록· 키워드

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This study examined the impact of deluxe hotel employees’ perceptions of the corporate reputation on their organizational identification and organizational citizenship behavior and that the length of service years would play a moderating role in this causal relationship. Based on total 257 hotel employees obtained from the empirical study. This study used SPSS (Version 22.0) and AMOS (Version 20.0) for the analyses. This study examines the structural relationship of this causal model. This study resulted that the employees’ positive perceptions of corporate reputation had a significant and positive influence on their organizational identification and organizational citizenship behavior. Also, positive perception of corporate reputation induces better organizational citizenship behavior, such as employees’ voluntarily helping each other. However, this study found no moderating effect of length of service on the relationship of perceived corporate reputation with organizational identification and organizational citizenship behavior. Limitations and future research directions are also discussed.

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ABSTRACT
1. INTRODUCTION
2. THEORETICAL BACKGROUND AND HYPOTHESIS DEVELOPMENT
3. RESEARCH METHODOLOGY
4. Results
5. DISCUSSION AND IMPLICATIONS
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