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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2022.4
- 수록면
- 163 - 170 (8page)
- DOI
- 10.14774/JKIID.2022.31.2.163
이용수
초록· 키워드
오류제보하기
This study is to empirically analyze and investigate the satisfaction of each experience element regardless of the type of experience exhibition hall for visitors who use various experience exhibition halls. It is intended to establish a more reasonable program design standard for the experience exhibition hall by identifying which experience factors have a positive effect on enhancing customer trust and willingness to revisit. In order to achieve the purpose of this study, attributes related to experiential exhibition theory (4Es) and satisfaction were derived through literature review of previous research results. For empirical analysis, a survey was conducted from March 7 to 13, 2022 and data were collected in connection with experience factors and customer satisfaction through 210 valid surveys. The results are as follows: First, it was analyzed that all experience factors of entertainment, education, aesthetics, and deviation were significant in experience satisfaction. Second, in the analysis of experience factors, entertainment and aesthetic factors were found to have the greatest influence among experience factors, and both were more important than other factors, but in particular, aesthetic factors were found to be more deeply involved in customer satisfaction than three factors. This study is different from previous studies in that it targets experiences remembered by survey subjects without specifying specific experiences and analyzed satisfaction with memories after a certain period of time, not immediately after the experience. It was confirmed that significant universal experience factors were aesthetic and experiential factors for experienced people, and the experience exhibition hall composed by referring to this study is expected to be reborn as a venue for empathy and communication by reflecting common needs. In addition, a more in-depth next study is expected to analyze the relationship between experience factors and demographic characteristics.
목차
Abstract
1. 서론
2. 이론적 배경
3. 연구방법
4. 연구결과
5. 결론 및 제언
참고문헌
참고문헌 (32)
참고문헌 신청
Daek, K. M. (2011). The Effects of Experiences on the Visitors` Pleasure and satisfaction in Tourism Events. Event & Convention Research, 7(2), 1-18.
Yong, S. H. (2016). Study for effect relationship between experience economy factors(4Es) and behavior intention of culture and tourism festival : focused on the experience economy theory of Pine and Gilmore. Anyang University, Gyeonggi -do.
Park, S. K., & Park, J. H., & Cha, T. H. (2016). Effects of Experience on Enjoyment, Satisfaction, and Revisit Intention : Pine and Gilmore's Experience Economy Perspective. Advertising Research, 56-57.
Lim, H. W. (2012). Study on the interior space planning of kids experiential gallery using experiential exhibit communication techniques. Hongik University, Seoul.
Hwa, C. Y. (2015). A Study on Brand Communication Space Based on Experiential Exhibition, Hongik University, Seoul.
Yong, S. H. (2016). Study for effect relationship between experience economy factors(4Es) and behavior intention of culture and tourism festival : focused on the experience economy theory of Pine and Gilmore. Anyang University, Gyeonggi -do.
Park, S. K., & Park, J. H., & Cha, T. H. (2016). Effects of Experience on Enjoyment, Satisfaction, and Revisit Intention : Pine and Gilmore's Experience Economy Perspective. Advertising Research, 56-57.
Lim, H. W. (2012). Study on the interior space planning of kids experiential gallery using experiential exhibit communication techniques. Hongik University, Seoul.
Hwa, C. Y. (2015). A Study on Brand Communication Space Based on Experiential Exhibition, Hongik University, Seoul.
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