메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류
인문학
인문학 일반 역사학 철학 종교학 어문학 기타 인문학
사회과학
사회과학 일반 경영학 관광학 교육학 군사학 문헌정보학 법학 사회학 신문방송학 심리과학 정치외교학 지리학 행정학 경제학 무역학 인류학 기타 사회과학
자연과학
자연과학 일반 물리학 생물학 생활과학 수학·통계학 천문학 지구과학 화학 기타 자연과학
공학
공학 일반 건축공학 기계공학 산업공학 재료·에너지공학 전기전자공학 조선해양공학 화학공학 컴퓨터학 기타공학
의약학
의학 일반 간호학 수의학 약학 한의학 기초의학 임상의학 기타 의약학
농수해양학
농수해양학 일반 농학 수산학 식품과학 임학 축산학 해상운송학 기타 농수해양학
예술체육학
예술 일반 디자인 미술 미용 사진 음악학 의상 체육 공연매체예술 기타 예술체육학
복합학
학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

ENG

추천
검색

논문 기본 정보

자료유형
학술저널
저자정보
Liu Yang (Beijing Foreign Studies University)
저널정보
부산대학교 중국연구소 Journal of China Studies Journal of China Studies Vol.21 No.1
발행연도
2018.1
수록면
25 - 44 (20page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색

초록· 키워드

오류제보하기
Media events are considered one of the most efficient channels for nations and states to present their national images in a positive way to attract tourists and travelers. Among media events that were launched by the Chinese government since 1990s, there is no doubt that the 29th Olympiad held in Beijing is the most influential media event which intended to demonstrate China’s role on the international stage and to purchase the sense of national greatness and collective identity. The Beijing Olympic Game is about more than just a sporting competition. It is about China’s national image in terms of economic, technological, cultural, social and environmental achievements. Therefore, this paper chooses the Opening Ceremony of the 29th Beijing Olympic Game as a case to analyze how this ceremony constructed the understanding of China’s localism and globalization in the chronological and unified narrative of the Chinese history and modernity. The semiotic framework developed by Roland Barthes and further extended by Judith Williamson is used as the theoretical framework. Focusing on the artistic performance on the opening ceremony in 2008, this paper demonstrates that the 29th Beijing Olympic Game was permeated with symbols, which created the myth of China’s national image. In this myth, China was narrated into a country which has a long history, rich civilization, Confucian morality and contemporary achievements. The strategy of embedding the presentation of Chinese culture and history into the high-tech discourse further fused China’s tradition with its modernity across time and space. The boundary between the past and the present, the localism and globalism, the constructed image and the facts were blurred by this myth. Consequently, the ceremony was engaged in a process of constant meaning transference from one semiological system to another toward the proliferation of the symbolized national image of China, which was associated with the long history, rich civilization, Confucian morality and contemporary achievements. It should be noted here that Olympiads have been associated with the national power of the hosting country in the past one hundred years. The opening ceremony provided a platform to show the host country’s national power to the world. Therefore, the opening ceremony of the 29th Beijing Olympic Games offered a clear depiction of China’s national power, which was displayed on the ground of the long history, rich civilization, Confucian morality and modern achievements. This view of constructing China’s national image can be explained by semiotic theories, which situate the history and the present, the localism and globalism, the constructed image and the facts in the specific socio-cultural contexts context.

목차

등록된 정보가 없습니다.

참고문헌 (24)

참고문헌 신청
Barthes, R. / 1972 / Mythologies / Farrar, Straus and Giroux google schola Bouet, M. A. / 1977 / The Significance of the Olympic Phenomenon: A Preliminary Attempt at Systematic and Semiotic Analysis / International Review for the Sociology of Sport 12(5):6~21 google schola Chalip, L. / 2003 / Effects of Sport Event Media on Destination Image and Intention to Visit / Journal of Sport Management 17:214~234 google schola Chung, W. / 2011 / The Effects of Hosting An International Sports Event on A Host Country: The 2008 Summer Olympic Games / International Journal of Sports Marketing & Sponsorship :281~300 google schola Close, P. / 2007 / The Beijing Olympiad: The Political Economy of A Sporting Mega-Event / Routledge google schola

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

최근 본 자료

전체보기

댓글(0)

0