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A Study on College Students' Intention of Continuous SNS and the Mediating Effect of SNS Fatigue
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대학생소비자의 SNS 지속이용의도에 영향을 미치는 요인과 SNS 피로감의 매개효과분석

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Type
Academic journal
Author
MiHyun Ryu (건국대학교 소비자정보학전공) Younghee Lee (청운대학교 산학협력단)
Journal
한국소비자정책교육학회 소비자정책교육연구 소비자정책교육연구 제14권 제1호 KCI Accredited Journals
Published
2018.1
Pages
79 - 105 (27page)

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A Study on College Students' Intention of Continuous SNS and the Mediating Effect of SNS Fatigue
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SNS has been influencing our society considerably as it is used to extend our offline world by forming public opinions, sharing information, and building networks. Recently, however, it is also exhibiting negative aspects, too, as even new digital disease called ‘SNS Fatigue Syndrome’ is attacking us. Therefore, this study confirmed the influence of independent variables on the intention to use SNS and the mediating effect of SNS fatigue. Independent variables consisted of SNS stress, consumption value, SNS use attitude and subjective norm, and psychological characteristics such as negative anticipated emotion, self-control, and self-esteem. The major findings of this study are as follows. First, SNS stress’ subarea, information overload, SNS’ hedonic consumption value, and variables related to theory of reasoned action, SNS use attitudes, negative anticipated emotion, and self-esteem are found to have directly positive effects on intention of continuous SNS use while SNS fatigue influences it negatively. In addition, SNS stress and SNS consumption value influence intention of continuous use indirectly with the mediation of SNS fatigue. Second, according to the results of examining the mediating effect of SNS fatigue, SNS stress’ subareas, anxiety disorder and stress from invasion of privacy, have complete mediating effects on intention of continuous SNS use. This study is significant in that it has figured out the effects of SNS fatigue in SNS use at this point that consumers’ SNS use is very much generalized. It is expected that the results will be used to reduce SNS fatigue and also find out ways for more efficient use afterwards.
#intention of continuous SNS use #SNS fatigue #SNS stress #SNS consumption value #SNS use attitudes

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References (96)

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강주희 / 2017 / SNS 이용동기와 만족이 지속사용의도에 미치는 영향과 습관의 매개효과 / 인터넷전자상거래연구 17(4):19~34 dbpia 곽규태 / 2012 / 모바일 SNS 이용의 기술․사회적 환경요인이 스트레스 인지와 SNS 이용의도 저하에 미치는 영향: 카카오톡 서비스 이용자를 중심으로 / 경영학연구 41(6):1405~1434 dbpia 권선중 / 2004 / 인터넷 게임 행동을 예측하는 모형의 검증 : 계획된 행동이론의 대안모형탐색 / 학생생활연구 30:43~56 google schola 김경달 / 2013 / 소셜 네트워크 서비스(SNS)의 피로감 요인에 관한 연구 / 정보사회와 미디어 (26):102~129 dbpia 김대진 / 2015 / SNS(Social Network Service)의사용자 만족과 지속적사용 향상을 위한 방안 / Information Systems Review 17(1):171~197 Crossref

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